Brandwave

How popular isAvant in search?

In September 2026, there were an estimated 138K branded searches for Avant worldwide which is up 9.3% over the last 12 months. Avant holds 24.3% estimated Share of Search among personal loan platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Avant24.3%
  2. LendingClub23.7%
  3. LightStream19.3%
  4. Upstart19.3%
  5. SoFi13%
  6. Prosper0.33%
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Which personal loan platforms compete with Avant?

Avant against personal loan platforms worldwide, by month

Share of Search by month for Avant, LendingClub, LightStream, Upstart, SoFi. The figures are in the table below the chart.

View monthly share of search table
MonthAvantLendingClubLightStreamUpstartSoFiProsper
Oct 202518%42.7%19.1%12.8%7%0.34%
Nov 202519.7%39.7%17.7%14.6%8%0.39%
Dec 202522.5%37.4%16.7%13.8%9.2%0.37%
Jan 202620.1%36.8%20.2%13.5%9%0.36%
Feb 202619.5%37.8%20.7%13.9%7.6%0.55%
Mar 202622.3%38.3%17.2%14%7.7%0.56%
Apr 202622.2%38.2%17.1%14%7.7%0.84%
May 202625.1%32.7%17.9%14.6%8%1.6%
Jun 202618.5%39.3%17.6%14.4%9.7%0.47%
Jul 202619.5%29.6%19.9%19.9%10.9%0.28%
Aug 202620.2%21.1%21.1%25.8%11.5%0.37%
Sep 202624.3%23.7%19.3%19.3%13%0.33%

  1. 1.Avant

    24.3%

    Moved from 4th to 1st. 138K estimated branded searches, +7% vs prior month. Share +4.1 points.

  2. 2.LendingClub

    23.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.LightStream

    19.3%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -1.7 points.

  4. 4.Upstart

    19.3%

    Moved from 1st to 4th. 110K estimated branded searches, -33.3% vs prior month. Share -6.4 points.

  5. 5.SoFi

    13%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +1.4 points.

  6. 6.Prosper

    0.33%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare search popularity between Avant and its closest rivals

Every comparison with Avant

How has branded search demand for Avant changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Avant worldwide rose from 127K to 138K.
  • Across the 12 months ending September 2026, Avant’s estimated Share of Search among personal loan platforms worldwide increased from 18% to 24.3%.
  • Across the 12 months ending September 2026, Avant’s estimated Share of Search among personal loan platforms worldwide peaked at 25.1% in May 2026 and was lowest at 18% in October 2025.
  • Across the 12 months ending September 2026, Avant rose from 3rd to 1st among personal loan platforms worldwide.

How did search popularity change for personal loan platforms worldwide in September 2026?

  1. In September 2026, Avant overtook Upstart and 2 others to become the leader among personal loan platforms worldwide, with 24.3% estimated Share of Search.

  2. In September 2026, LendingClub gained estimated Share of Search among personal loan platforms worldwide, from 21.1% to 23.7%.

  3. In September 2026, SoFi gained estimated Share of Search among personal loan platforms worldwide, from 11.5% to 13%.

  4. In September 2026, Upstart lost estimated Share of Search among personal loan platforms worldwide, from 25.8% to 19.3%.

  5. In September 2026, LightStream lost estimated Share of Search among personal loan platforms worldwide, from 21.1% to 19.3%.

  6. Estimated monthly branded searches for Prosper worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How is Avant measured?

Brandwave collects information about searches that people make online using Avant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • avant credit card
  • avant loans
  • avant personal loan

Do you work for Avant? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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