How popular isAvant in search?
In August 2026, there were an estimated 368K branded searches for Avant worldwide which held steady over the last 11 months. Avant holds 40.1% estimated Share of Search among personal loan platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Avant40.1%
Upstart18%
LendingClub14.7%
LightStream14.7%
SoFi8.1%
Prosper4.4%
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Which personal loan platforms compete with Avant?
Share of Search by month for Avant, Upstart, LendingClub, LightStream, SoFi, Prosper. The figures are in the table below the chart.
View monthly share of search table
| Month | Avant | Upstart | LendingClub | LightStream | SoFi | Prosper |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 9.2% | 30.6% | 13.7% | 5% | 4.1% |
| Nov 2025 | 40.7% | 10% | 27.2% | 12.2% | 5.5% | 4.5% |
| Dec 2025 | 40.2% | 9.9% | 26.9% | 12% | 6.6% | 4.4% |
| Jan 2026 | 39.1% | 9.6% | 26.2% | 14.4% | 6.4% | 4.3% |
| Feb 2026 | 39.6% | 9.7% | 26.5% | 14.5% | 5.3% | 4.4% |
| Mar 2026 | 36.3% | 10.8% | 29.7% | 13.3% | 6% | 4% |
| Apr 2026 | 36.3% | 10.8% | 29.7% | 13.3% | 6% | 4% |
| May 2026 | 38.3% | 11.5% | 25.6% | 14.1% | 6.3% | 4.2% |
| Jun 2026 | 35.8% | 10.7% | 29.3% | 13.1% | 7.2% | 3.9% |
| Jul 2026 | 38.2% | 14% | 20.9% | 14% | 7.7% | 5.1% |
| Aug 2026 | 40.1% | 18% | 14.7% | 14.7% | 8.1% | 4.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.1% | 368K | 0% | +1.9 points | |
| 2, moved from 4th to 2nd | 18% | 165K | +22.2% | +4 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 14.7% | 135K | -32.8% | -6.2 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 14.7% | 135K | 0% | +0.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 8.1% | 74K | 0% | +0.4 points | |
| 6, held 6th | 4.4% | 40.5K | -18.2% | -0.7 points |
1.
Avant40.1%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.9 points.
2.
Upstart18%
Moved from 4th to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +4 points.
14.7%
Moved from 2nd to 3rd. 135K estimated branded searches, -32.8% vs prior month. Share -6.2 points.
14.7%
Moved from 3rd to 4th. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
SoFi8.1%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.
Prosper4.4%
Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
Compare search popularity between Avant and its closest rivals
Every comparison with Avant
5 comparisons
How has branded search demand for Avant changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Avant worldwide held steady at 368K.
- Across the 11 months ending August 2026, Avant’s estimated Share of Search among personal loan platforms worldwide increased from 37.4% to 40.1%.
- Across the 11 months ending August 2026, Avant’s estimated Share of Search among personal loan platforms worldwide peaked at 40.7% in November 2025 and was lowest at 35.8% in June 2026.
How did search popularity change for personal loan platforms worldwide in August 2026?
6 changes
In August 2026, Upstart overtook LendingClub to rank 2nd among personal loan platforms worldwide, at 18%.
In August 2026, Avant gained estimated Share of Search among personal loan platforms worldwide, from 38.2% to 40.1%.
In August 2026, LightStream gained estimated Share of Search among personal loan platforms worldwide, from 14% to 14.7%.
In August 2026, LendingClub lost estimated Share of Search among personal loan platforms worldwide, from 20.9% to 14.7%.
In August 2026, Prosper lost estimated Share of Search among personal loan platforms worldwide, from 5.1% to 4.4%.
SoFi’s estimated Share of Search among personal loan platforms worldwide has gained ground for 3 months in a row, from 6.3% to 8.1% in August 2026.
How is Avant measured?
Brandwave collects information about searches that people make online using Avant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- avant
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Is Avant your brand?
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