How popular isHyundai in search?

In September 2026, there were an estimated 6.1M branded searches for Hyundai worldwide which is down 18.2% over the last 12 months. Hyundai holds 95.4% estimated Share of Search among digger brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which digger brands compete with Hyundai?

Hyundai against digger brands worldwide, by month

Month	Hyundai	Liebherr	Kobelco	Caterpillar	Case
Oct 2025	95.5%	3.8%	0.63%	0.04%	—
Nov 2025	95.5%	3.8%	0.63%	0.04%	—
Dec 2025	95.4%	3.8%	0.77%	0.04%	—
Jan 2026	95.5%	3.8%	0.63%	0.03%	—
Feb 2026	95.4%	3.8%	0.77%	0.04%	—
Mar 2026	95.5%	3.8%	0.63%	0.04%	—
Apr 2026	94.5%	4.7%	0.76%	0.04%	—
May 2026	95.4%	3.8%	0.77%	0.04%	—
Jun 2026	94.5%	4.7%	0.76%	0.04%	—
Jul 2026	94.5%	4.7%	0.76%	0.04%	—
Aug 2026	95.4%	3.8%	0.77%	0.04%	—
Sep 2026	95.4%	3.8%	0.77%	0.04%	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Hyundai	95.4%	6.1M	0%	0 points
2, held 2nd	Liebherr	3.8%	246K	0%	0 points
3, held 3rd	Kobelco	0.77%	49.5K	0%	0 points
4, held 4th	Caterpillar	0.04%	2.4K	0%	0 points
—, not measured this month	Case	—	—	—	—

1.Hyundai
95.4%
Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share 0 points.
2.Liebherr
3.8%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.Kobelco
0.77%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.Caterpillar
0.04%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
—.Case
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Hyundai and its closest rivals

How has branded search demand for Hyundai changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Hyundai worldwide fell from 7.5M to 6.1M.
Across the 12 months ending September 2026, Hyundai’s estimated Share of Search among digger brands worldwide held steady, from 95.5% to 95.4%.

How did search popularity change for digger brands worldwide in September 2026?

3 changes

Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.
Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Hyundai compete?

Hyundai is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Car brands	8th of 85	3.2%	Show ranking
SUV brands	4th of 9	10.8%	Show ranking
Electric car brands	4th of 9	14.4%	Show ranking
Forklift dealer brands	2nd of 7	26.8%	Show ranking
Inverter generator brands	2nd of 6	33.5%	Show ranking
Wheel loader brands	1st of 8	94%	Show ranking
Digger brands	1st of 5	95.4%	Shown above

How is Hyundai measured?

Brandwave collects information about searches that people make online using Hyundai’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term