Hyundai vs Polestar:Which is searched more?
In August 2026, Hyundai had more branded searches than Polestar among electric car brands worldwide. Hyundai was estimated to have 6.1M branded searches compared to Polestar’s 823K, and held a 15.6% Share of Search versus Polestar’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hyundai or Polestar?
Compare the electric car brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hyundai, Polestar. The figures are in the table below the chart.
View monthly share of search table
| Month | Hyundai | Polestar |
|---|---|---|
| Oct 2025 | 17.4% | 1.9% |
| Nov 2025 | 18.9% | 2.1% |
| Dec 2025 | 16.5% | 1.8% |
| Jan 2026 | 17.4% | 2.3% |
| Feb 2026 | 15.5% | 2.5% |
| Mar 2026 | 17.5% | 1.9% |
| Apr 2026 | 14.4% | 2.4% |
| May 2026 | 15% | 2.4% |
| Jun 2026 | 16.6% | 2.7% |
| Jul 2026 | 15.9% | 2.6% |
| Aug 2026 | 15.6% | 2.1% |
| Sep 2026 | — | — |
How has the Hyundai and Polestar comparison changed over the last 12 months?
3 findings
- Hyundai was ahead of Polestar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hyundai’s estimated Share of Search among electric car brands worldwide moved from 17.4% to 15.6%, and its estimated monthly branded searches moved from 7.5M to 6.1M.
- Across the 11 months ending August 2026, Polestar’s estimated Share of Search among electric car brands worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for electric car brands worldwide in August 2026?
2 changes
In August 2026, Polestar fell from 7th to 8th among electric car brands worldwide.
Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hyundai’s and Polestar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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