How popular isDisplay & Video 360 in search?

In September 2026, there were an estimated 1.5K branded searches for Display & Video 360 worldwide which is down 14.5% over the last 12 months. Display & Video 360 holds 1% estimated Share of Search among programmatic advertising platforms worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which programmatic advertising platforms compete with Display & Video 360?

Display & Video 360 against programmatic advertising platforms worldwide, by month

Month	The Trade Desk	Criteo	Amazon DSP	StackAdapt	Xandr	Display & Video 360	MediaMath
Oct 2025	30.2%	29.9%	24.5%	11.1%	2.7%	0.85%	0.79%
Nov 2025	31.6%	31.3%	20.9%	11.6%	2.8%	1%	0.82%
Dec 2025	30.2%	29.6%	24.2%	11%	3.2%	1%	0.73%
Jan 2026	35.2%	28.5%	19%	12.9%	2.5%	0.85%	0.92%
Feb 2026	37.5%	30.2%	16.5%	11.2%	2.7%	0.97%	0.98%
Mar 2026	40.1%	26.2%	17.5%	11.9%	2.3%	1.1%	0.85%
Apr 2026	31.5%	30.3%	20.3%	13.8%	2.2%	1.2%	0.8%
May 2026	33.8%	26.2%	21.4%	14.6%	2.3%	1%	0.65%
Jun 2026	32.1%	30.3%	20.2%	13.7%	2.2%	0.9%	0.61%
Jul 2026	30.2%	34.5%	18.9%	12.7%	2%	1%	0.61%
Aug 2026	39.4%	25.8%	17.3%	14.3%	1.8%	0.77%	0.56%
Sep 2026	34.7%	27.8%	18.6%	15.4%	2%	1%	0.6%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	The Trade Desk	34.7%	50.5K	-18.3%	-4.8 points
2, held 2nd	Criteo	27.8%	40.5K	0%	+2 points
3, held 3rd	Amazon DSP Amazon	18.6%	27.1K	0%	+1.3 points
4, held 4th	StackAdapt	15.4%	22.4K	-0.22%	+1.1 points
5, held 5th	Xandr	2%	2.9K	0%	+0.1 points
6, held 6th	Display & Video 360 Google	1%	1.5K	+22.5%	+0.2 points
7, held 7th	MediaMath	0.6%	880	0%	0 points

1.The Trade Desk
34.7%
Held 1st. 50.5K estimated branded searches, -18.3% vs prior month. Share -4.8 points.
2.Criteo
27.8%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +2 points.
3.Amazon DSP
18.6%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +1.3 points.
4.StackAdapt
15.4%
Held 4th. 22.4K estimated branded searches, -0.22% vs prior month. Share +1.1 points.
5.Xandr
2%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Display & Video 360
1%
Held 6th. 1.5K estimated branded searches, +22.5% vs prior month. Share +0.2 points.
7.MediaMath
0.6%
Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Display & Video 360 and its closest rivals

Every comparison with Display & Video 360

6 comparisons

How has branded search demand for Display & Video 360 changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Display & Video 360 worldwide fell from 1.7K to 1.5K.
Across the 12 months ending September 2026, Display & Video 360’s estimated Share of Search among programmatic advertising platforms worldwide held steady, from 0.85% to 1%.

How did search popularity change for programmatic advertising platforms worldwide in September 2026?

6 changes

In September 2026, Criteo gained estimated Share of Search among programmatic advertising platforms worldwide, from 25.8% to 27.8%.
In September 2026, Amazon DSP gained estimated Share of Search among programmatic advertising platforms worldwide, from 17.3% to 18.6%.
In September 2026, StackAdapt gained estimated Share of Search among programmatic advertising platforms worldwide, from 14.3% to 15.4%.
In September 2026, The Trade Desk lost estimated Share of Search among programmatic advertising platforms worldwide, from 39.4% to 34.7%.
Estimated monthly branded searches for Xandr worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
Estimated monthly branded searches for MediaMath worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

How is Display & Video 360 measured?

Brandwave collects information about searches that people make online using Display & Video 360’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms