Brandwave

How popular isDescript in search?

In August 2026, there were an estimated 350K branded searches for Descript worldwide which is down 10% over the last 11 months. Descript holds 65.3% estimated Share of Search among podcast editing tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Descript65.3%
  2. Auphonic20.5%
  3. Adobe Audition13.8%
  4. Alitu0.3%
  5. Hindenburg0.07%
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Which podcast editing tools compete with Descript?

Descript against podcast editing tools worldwide, by month

Share of Search by month for Descript, Auphonic, Adobe Audition. The figures are in the table below the chart.

View monthly share of search table
MonthDescriptAuphonicAdobe AuditionAlituHindenburg
Oct 202563%14.7%21.9%0.39%0.08%
Nov 202565.6%15.3%18.5%0.49%0.09%
Dec 202564.4%17.6%17.6%0.37%0.08%
Jan 202665.7%15.3%18.5%0.4%0.1%
Feb 202668.2%15.7%15.7%0.42%0.08%
Mar 202665.8%18.6%15.3%0.32%0.07%
Apr 202665.3%18.8%15.5%0.32%0.06%
May 202661.7%20.8%17.1%0.36%0.08%
Jun 202664.8%20.8%14%0.36%0.07%
Jul 202666.3%19.9%13.4%0.29%0.05%
Aug 202665.3%20.5%13.8%0.3%0.07%
Sep 2026—————

  1. 1.Descript

    65.3%

    Held 1st. 350K estimated branded searches, -4.5% vs prior month. Share -1 points.

  2. 2.Auphonic

    20.5%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Adobe Audition

    13.8%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Alitu

    0.3%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hindenburg

    0.07%

    Held 5th. 350 estimated branded searches, +16.7% vs prior month. Share 0 points.

Compare search popularity between Descript and its closest rivals

How has branded search demand for Descript changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Descript worldwide fell from 388K to 350K.
  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast editing tools worldwide increased from 63% to 65.3%.
  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast editing tools worldwide peaked at 68.2% in February 2026 and was lowest at 61.7% in May 2026.

How did search popularity change for podcast editing tools worldwide in August 2026?

  1. In August 2026, Auphonic gained estimated Share of Search among podcast editing tools worldwide, from 19.9% to 20.5%.

  2. In August 2026, Descript lost estimated Share of Search among podcast editing tools worldwide, from 66.3% to 65.3%.

  3. Estimated monthly branded searches for Adobe Audition worldwide fell 45.2% over 11 measured months, from 135K to 74K in August 2026.

  4. Estimated monthly branded searches for Alitu worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

  5. Estimated monthly branded searches for Hindenburg worldwide fell 25.5% over 11 measured months, from 470 to 350 in August 2026.

Where does Descript compete?

Descript is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI video editing tools5th of 61.8%Show ranking
Online video editing platforms4th of 51.8%Show ranking
Clip editing tools4th of 51.9%Show ranking
Podcast editing software2nd of 617.5%Show ranking
Caption and subtitle tools4th of 520.8%Show ranking
Podcast production software2nd of 521.2%Show ranking
Video repurposing tools2nd of 529.3%Show ranking
Audio and video transcription platforms2nd of 538.7%Show ranking
Podcast editing tools1st of 565.3%Shown above

How is Descript measured?

Brandwave collects information about searches that people make online using Descript’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • descript
  • descript ai video editor
  • descript app
  • descript audio transcription
  • descript com
  • descript software
  • descript transcribe
  • descript transcription
  • descript video editor

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How the Brand Demand Index is measured

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