Descript vs Hindenburg:Which is more popular by branded search?
In August 2026, Descript had more branded searches than Hindenburg among podcast editing tools worldwide. Descript was estimated to have 350K branded searches compared to Hindenburg’s 350, and held a 65.3% Share of Search versus Hindenburg’s 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Descript or Hindenburg?
Compare the tools podcasters use to record, edit and publish episodes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Descript, Hindenburg. The figures are in the table below the chart.
View monthly share of search table
| Month | Descript | Auphonic | Adobe Audition | Alitu | Hindenburg |
|---|---|---|---|---|---|
| Oct 2025 | 63% | 14.7% | 21.9% | 0.39% | 0.08% |
| Nov 2025 | 65.6% | 15.3% | 18.5% | 0.49% | 0.09% |
| Dec 2025 | 64.4% | 17.6% | 17.6% | 0.37% | 0.08% |
| Jan 2026 | 65.7% | 15.3% | 18.5% | 0.4% | 0.1% |
| Feb 2026 | 68.2% | 15.7% | 15.7% | 0.42% | 0.08% |
| Mar 2026 | 65.8% | 18.6% | 15.3% | 0.32% | 0.07% |
| Apr 2026 | 65.3% | 18.8% | 15.5% | 0.32% | 0.06% |
| May 2026 | 61.7% | 20.8% | 17.1% | 0.36% | 0.08% |
| Jun 2026 | 64.8% | 20.8% | 14% | 0.36% | 0.07% |
| Jul 2026 | 66.3% | 19.9% | 13.4% | 0.29% | 0.05% |
| Aug 2026 | 65.3% | 20.5% | 13.8% | 0.3% | 0.07% |
| Sep 2026 | — | — | — | — | — |
How has the Descript and Hindenburg comparison changed over the last 12 months?
3 findings
- Descript was ahead of Hindenburg in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast editing tools worldwide moved from 63% to 65.3%, and its estimated monthly branded searches moved from 388K to 350K.
- Across the 11 months ending August 2026, Hindenburg’s estimated Share of Search among podcast editing tools worldwide moved from 0.08% to 0.07%, and its estimated monthly branded searches moved from 470 to 350.
How did search popularity change for podcast editing tools worldwide in August 2026?
2 changes
In August 2026, Descript lost estimated Share of Search among podcast editing tools worldwide, from 66.3% to 65.3%.
Estimated monthly branded searches for Hindenburg worldwide fell 25.5% over 11 measured months, from 470 to 350 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Descript’s and Hindenburg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Descript
9 branded search terms
- descript
- descript ai video editor
- descript app
- descript audio transcription
- descript com
- descript software
- descript transcribe
- descript transcription
- descript video editor
Hindenburg
2 branded search terms
- hindenburg audio
- hindenburg podcast
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.