Brandwave

Podcast editing tools:Which brands are most popular in search?

In August 2026, Descript was the most searched among podcast editing tools worldwide, with an estimated 350K branded searches and 65.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Descript65.3%
  2. Auphonic20.5%
  3. Adobe Audition13.8%
  4. Alitu0.3%
  5. Hindenburg0.07%

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Share of SearchLeaderboard

Compare the tools podcasters use to record, edit and publish episodes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among podcast editing tools worldwide, by month

Share of Search by month for Descript, Auphonic, Adobe Audition. The figures are in the table below the chart.

View monthly share of search table
MonthDescriptAuphonicAdobe AuditionAlituHindenburg
Oct 202563%14.7%21.9%0.39%0.08%
Nov 202565.6%15.3%18.5%0.49%0.09%
Dec 202564.4%17.6%17.6%0.37%0.08%
Jan 202665.7%15.3%18.5%0.4%0.1%
Feb 202668.2%15.7%15.7%0.42%0.08%
Mar 202665.8%18.6%15.3%0.32%0.07%
Apr 202665.3%18.8%15.5%0.32%0.06%
May 202661.7%20.8%17.1%0.36%0.08%
Jun 202664.8%20.8%14%0.36%0.07%
Jul 202666.3%19.9%13.4%0.29%0.05%
Aug 202665.3%20.5%13.8%0.3%0.07%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Descript

    65.3%

    Held 1st. 350K estimated branded searches, -4.5% vs prior month. Share -1 points.

  2. 2.Auphonic

    20.5%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Adobe Audition

    13.8%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Alitu

    0.3%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hindenburg

    0.07%

    Held 5th. 350 estimated branded searches, +16.7% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among podcast editing tools worldwide?

In August 2026, Descript was the most searched among podcast editing tools worldwide, with an estimated 350K branded searches and 65.3% estimated Share of Search within this set. Auphonic is in 2nd place, 44.7 percentage points behind at 20.5% Share of Search.

Global podcast editing tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Descript63% → 65.3%68.2%Feb 202661.7%May 20261st
Auphonic14.7% → 20.5%20.8%Jun 202614.7%Oct 20253rd → 2nd
Adobe Audition21.9% → 13.8%21.9%Oct 202513.4%Jul 20262nd → 3rd
Alitu0.39% → 0.3%0.49%Nov 20250.29%Jul 20264th
Hindenburg0.08% → 0.07%0.1%Jan 20260.05%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast editing tools worldwide increased from 63% to 65.3%.
  • Across the 11 months ending August 2026, Auphonic’s estimated Share of Search among podcast editing tools worldwide increased from 14.7% to 20.5%.
  • Across the 11 months ending August 2026, Adobe Audition’s estimated Share of Search among podcast editing tools worldwide decreased from 21.9% to 13.8%.
  • Across the 11 months ending August 2026, Descript’s estimated Share of Search among podcast editing tools worldwide peaked at 68.2% in February 2026 and was lowest at 61.7% in May 2026.
  • Across the 11 months ending August 2026, Auphonic’s estimated Share of Search among podcast editing tools worldwide peaked at 20.8% in June 2026 and was lowest at 14.7% in October 2025.
  • Across the 11 months ending August 2026, Adobe Audition’s estimated Share of Search among podcast editing tools worldwide peaked at 21.9% in October 2025 and was lowest at 13.4% in July 2026.
  • Across the 11 months ending August 2026, Auphonic rose from 3rd to 2nd among podcast editing tools worldwide.
  • Across the 11 months ending August 2026, Adobe Audition fell from 2nd to 3rd among podcast editing tools worldwide.
  • Across the 11 months ending August 2026, Alitu and Hindenburg held steady: their estimated Share of Search among podcast editing tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for podcast editing tools worldwide in August 2026?

  1. In August 2026, Auphonic gained estimated Share of Search among podcast editing tools worldwide, from 19.9% to 20.5%.

  2. In August 2026, Descript lost estimated Share of Search among podcast editing tools worldwide, from 66.3% to 65.3%.

  3. Estimated monthly branded searches for Adobe Audition worldwide fell 45.2% over 11 measured months, from 135K to 74K in August 2026.

  4. Estimated monthly branded searches for Alitu worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

  5. Estimated monthly branded searches for Hindenburg worldwide fell 25.5% over 11 measured months, from 470 to 350 in August 2026.

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