Brandwave

How popular isContentful in search?

In August 2026, there were an estimated 47K branded searches for Contentful worldwide which is down 28.5% over the last 11 months. Contentful holds 22.2% estimated Share of Search among headless CMS worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Prismic28.7%
  2. Strapi23.1%
  3. Contentful22.2%
  4. Storyblok13.5%
  5. Sanity11.1%
  6. Hygraph1.4%
Contentful website (opens in a new tab)

Follow Contentful and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which headless CMS compete with Contentful?

Contentful against headless CMS worldwide, by month

Share of Search by month for Prismic, Strapi, Contentful, Storyblok, Sanity. The figures are in the table below the chart.

View monthly share of search table
MonthPrismicStrapiContentfulStoryblokSanityHygraph
Oct 202521.8%30.4%23.5%15%6.8%2.5%
Nov 202523.8%33.1%21%13.4%6.4%2.2%
Dec 202526%29.9%23.1%12.1%7%2%
Jan 202622.4%31.7%24.1%12.7%7.4%1.7%
Feb 202622.9%32.1%21.3%13%8.9%1.8%
Mar 202621.3%30.2%24.6%12.1%10.1%1.7%
Apr 202623.5%28.1%22.2%13.4%11.3%1.5%
May 202623.7%27.8%22.1%13.5%11.4%1.5%
Jun 202621.5%25.8%28.9%12.3%10.1%1.4%
Jul 202625.9%25.5%20.8%14.8%11.7%1.3%
Aug 202628.7%23.1%22.2%13.5%11.1%1.4%
Sep 2026——————

  1. 1.Prismic

    28.7%

    Held 1st. 60.8K estimated branded searches, -0.11% vs prior month. Share +2.8 points.

  2. 2.Strapi

    23.1%

    Held 2nd. 49K estimated branded searches, -18.3% vs prior month. Share -2.4 points.

  3. 3.Contentful

    22.2%

    Held 3rd. 47K estimated branded searches, -3.7% vs prior month. Share +1.4 points.

  4. 4.Storyblok

    13.5%

    Held 4th. 28.7K estimated branded searches, -17.3% vs prior month. Share -1.2 points.

  5. 5.Sanity

    11.1%

    Held 5th. 23.5K estimated branded searches, -14.9% vs prior month. Share -0.7 points.

  6. 6.Hygraph

    1.4%

    Held 6th. 3.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Contentful and its closest rivals

Every comparison with Contentful

How has branded search demand for Contentful changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Contentful worldwide fell from 65.8K to 47K.
  • Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS worldwide decreased from 23.5% to 22.2%.
  • Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS worldwide peaked at 28.9% in June 2026 and was lowest at 20.8% in July 2026.
  • Across the 11 months ending August 2026, Contentful fell from 2nd to 3rd among headless CMS worldwide.

How did search popularity change for headless CMS worldwide in August 2026?

  1. In August 2026, Prismic gained estimated Share of Search among headless CMS worldwide, from 25.9% to 28.7%.

  2. In August 2026, Contentful gained estimated Share of Search among headless CMS worldwide, from 20.8% to 22.2%.

  3. In August 2026, Strapi lost estimated Share of Search among headless CMS worldwide, from 25.5% to 23.1%.

  4. In August 2026, Storyblok lost estimated Share of Search among headless CMS worldwide, from 14.8% to 13.5%.

  5. In August 2026, Sanity lost estimated Share of Search among headless CMS worldwide, from 11.7% to 11.1%.

  6. Estimated monthly branded searches for Hygraph worldwide fell 55.6% over 11 measured months, from 6.9K to 3.1K in August 2026.

Where does Contentful compete?

Contentful is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Content management systems3rd of 53%Show ranking
Headless CMS platforms3rd of 817.1%Show ranking
Headless CMS3rd of 622.2%Shown above

How is Contentful measured?

Brandwave collects information about searches that people make online using Contentful’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • contentful
  • contentful cms
  • contentful headless cms

Do you work for Contentful? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Contentful your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free