Brandwave

Contentful vs Storyblok:Which is searched more?

In August 2026, Contentful had more branded searches than Storyblok among headless CMS worldwide. Contentful was estimated to have 47K branded searches compared to Storyblok’s 28.7K, and held a 22.2% Share of Search versus Storyblok’s 13.5%. These are worldwide searches for English-language branded terms.

Share of Search among headless CMS worldwide in August 2026Which is more popular in search, Contentful or Storyblok?
Contentful22.2%47K searches
vs
Storyblok13.5%28.7K searches

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Which is more popular in search, Contentful or Storyblok?

Compare the headless cms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Contentful and Storyblok among headless CMS worldwide, by month

Share of Search by month for Contentful, Storyblok. The figures are in the table below the chart.

View monthly share of search table
MonthContentfulStoryblok
Oct 202523.5%15%
Nov 202521%13.4%
Dec 202523.1%12.1%
Jan 202624.1%12.7%
Feb 202621.3%13%
Mar 202624.6%12.1%
Apr 202622.2%13.4%
May 202622.1%13.5%
Jun 202628.9%12.3%
Jul 202620.8%14.8%
Aug 202622.2%13.5%
Sep 2026——

How has the Contentful and Storyblok comparison changed over the last 12 months?

  • Contentful was ahead of Storyblok in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS worldwide moved from 23.5% to 22.2%, and its estimated monthly branded searches moved from 65.8K to 47K.
  • Across the 11 months ending August 2026, Storyblok’s estimated Share of Search among headless CMS worldwide moved from 15% to 13.5%, and its estimated monthly branded searches moved from 42.1K to 28.7K.

How did search popularity change for headless CMS worldwide in August 2026?

  1. In August 2026, Contentful gained estimated Share of Search among headless CMS worldwide, from 20.8% to 22.2%.

  2. In August 2026, Storyblok lost estimated Share of Search among headless CMS worldwide, from 14.8% to 13.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Contentful’s and Storyblok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Contentful

3 branded search terms

  • contentful
  • contentful cms
  • contentful headless cms

Storyblok

2 branded search terms

  • storyblok
  • storyblok cms

How the Brand Demand Index is measured

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