Brandwave

Headless CMS:Which are searched most?

In August 2026, Prismic was the most searched among headless CMS worldwide, with an estimated 60.8K branded searches and 28.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Prismic28.7%
  2. Strapi23.1%
  3. Contentful22.2%
  4. Storyblok13.5%
  5. Sanity11.1%
  6. Hygraph1.4%

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Share of SearchLeaderboard

Compare the headless cms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among headless CMS worldwide, by month

Share of Search by month for Prismic, Strapi, Contentful, Storyblok, Sanity. The figures are in the table below the chart.

View monthly share of search table
MonthPrismicStrapiContentfulStoryblokSanityHygraph
Oct 202521.8%30.4%23.5%15%6.8%2.5%
Nov 202523.8%33.1%21%13.4%6.4%2.2%
Dec 202526%29.9%23.1%12.1%7%2%
Jan 202622.4%31.7%24.1%12.7%7.4%1.7%
Feb 202622.9%32.1%21.3%13%8.9%1.8%
Mar 202621.3%30.2%24.6%12.1%10.1%1.7%
Apr 202623.5%28.1%22.2%13.4%11.3%1.5%
May 202623.7%27.8%22.1%13.5%11.4%1.5%
Jun 202621.5%25.8%28.9%12.3%10.1%1.4%
Jul 202625.9%25.5%20.8%14.8%11.7%1.3%
Aug 202628.7%23.1%22.2%13.5%11.1%1.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Prismic

    28.7%

    Held 1st. 60.8K estimated branded searches, -0.11% vs prior month. Share +2.8 points.

  2. 2.Strapi

    23.1%

    Held 2nd. 49K estimated branded searches, -18.3% vs prior month. Share -2.4 points.

  3. 3.Contentful

    22.2%

    Held 3rd. 47K estimated branded searches, -3.7% vs prior month. Share +1.4 points.

  4. 4.Storyblok

    13.5%

    Held 4th. 28.7K estimated branded searches, -17.3% vs prior month. Share -1.2 points.

  5. 5.Sanity

    11.1%

    Held 5th. 23.5K estimated branded searches, -14.9% vs prior month. Share -0.7 points.

  6. 6.Hygraph

    1.4%

    Held 6th. 3.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among headless CMS worldwide?

In August 2026, Prismic was the most searched among headless CMS worldwide, with an estimated 60.8K branded searches and 28.7% estimated Share of Search within this set. Strapi is in 2nd place, 5.6 percentage points behind at 23.1% Share of Search.

Global headless CMS, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Prismic21.8% → 28.7%28.7%Aug 202621.3%Mar 20263rd → 1st
Strapi30.4% → 23.1%33.1%Nov 202523.1%Aug 20261st → 2nd
Contentful23.5% → 22.2%28.9%Jun 202620.8%Jul 20262nd → 3rd
Storyblok15% → 13.5%15%Oct 202512.1%Dec 20254th
Sanity6.8% → 11.1%11.7%Jul 20266.4%Nov 20255th
Hygraph2.5% → 1.4%2.5%Oct 20251.3%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Prismic’s estimated Share of Search among headless CMS worldwide increased from 21.8% to 28.7%.
  • Across the 11 months ending August 2026, Strapi’s estimated Share of Search among headless CMS worldwide decreased from 30.4% to 23.1%.
  • Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS worldwide decreased from 23.5% to 22.2%.
  • Across the 11 months ending August 2026, Storyblok’s estimated Share of Search among headless CMS worldwide decreased from 15% to 13.5%.
  • Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS worldwide increased from 6.8% to 11.1%.
  • Across the 11 months ending August 2026, Hygraph’s estimated Share of Search among headless CMS worldwide decreased from 2.5% to 1.4%.
  • Across the 11 months ending August 2026, Prismic’s estimated Share of Search among headless CMS worldwide peaked at 28.7% in August 2026 and was lowest at 21.3% in March 2026.
  • Across the 11 months ending August 2026, Strapi’s estimated Share of Search among headless CMS worldwide peaked at 33.1% in November 2025 and was lowest at 23.1% in August 2026.
  • Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS worldwide peaked at 28.9% in June 2026 and was lowest at 20.8% in July 2026.
  • Across the 11 months ending August 2026, Storyblok’s estimated Share of Search among headless CMS worldwide peaked at 15% in October 2025 and was lowest at 12.1% in December 2025.
  • Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS worldwide peaked at 11.7% in July 2026 and was lowest at 6.4% in November 2025.
  • Across the 11 months ending August 2026, Hygraph’s estimated Share of Search among headless CMS worldwide peaked at 2.5% in October 2025 and was lowest at 1.3% in July 2026.
  • Across the 11 months ending August 2026, Prismic rose from 3rd to 1st among headless CMS worldwide.
  • Across the 11 months ending August 2026, Strapi fell from 1st to 2nd among headless CMS worldwide.
  • Across the 11 months ending August 2026, Contentful fell from 2nd to 3rd among headless CMS worldwide.

How did search popularity change for headless CMS worldwide in August 2026?

  1. In August 2026, Prismic gained estimated Share of Search among headless CMS worldwide, from 25.9% to 28.7%.

  2. In August 2026, Contentful gained estimated Share of Search among headless CMS worldwide, from 20.8% to 22.2%.

  3. In August 2026, Strapi lost estimated Share of Search among headless CMS worldwide, from 25.5% to 23.1%.

  4. In August 2026, Storyblok lost estimated Share of Search among headless CMS worldwide, from 14.8% to 13.5%.

  5. In August 2026, Sanity lost estimated Share of Search among headless CMS worldwide, from 11.7% to 11.1%.

  6. Estimated monthly branded searches for Hygraph worldwide fell 55.6% over 11 measured months, from 6.9K to 3.1K in August 2026.

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