Brandwave

How popular isHygraph in search?

In August 2026, there were an estimated 3.1K branded searches for Hygraph worldwide which is down 55.6% over the last 11 months. Hygraph holds 1.4% estimated Share of Search among headless CMS worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Prismic28.7%
  2. Strapi23.1%
  3. Contentful22.2%
  4. Storyblok13.5%
  5. Sanity11.1%
  6. Hygraph1.4%
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Which headless CMS compete with Hygraph?

Hygraph against headless CMS worldwide, by month

Share of Search by month for Prismic, Strapi, Contentful, Storyblok, Sanity, Hygraph. The figures are in the table below the chart.

View monthly share of search table
MonthPrismicStrapiContentfulStoryblokSanityHygraph
Oct 202521.8%30.4%23.5%15%6.8%2.5%
Nov 202523.8%33.1%21%13.4%6.4%2.2%
Dec 202526%29.9%23.1%12.1%7%2%
Jan 202622.4%31.7%24.1%12.7%7.4%1.7%
Feb 202622.9%32.1%21.3%13%8.9%1.8%
Mar 202621.3%30.2%24.6%12.1%10.1%1.7%
Apr 202623.5%28.1%22.2%13.4%11.3%1.5%
May 202623.7%27.8%22.1%13.5%11.4%1.5%
Jun 202621.5%25.8%28.9%12.3%10.1%1.4%
Jul 202625.9%25.5%20.8%14.8%11.7%1.3%
Aug 202628.7%23.1%22.2%13.5%11.1%1.4%
Sep 2026——————
  1. 1.Prismic

    28.7%

    Held 1st. 60.8K estimated branded searches, -0.11% vs prior month. Share +2.8 points.

  2. 2.Strapi

    23.1%

    Held 2nd. 49K estimated branded searches, -18.3% vs prior month. Share -2.4 points.

  3. 3.Contentful

    22.2%

    Held 3rd. 47K estimated branded searches, -3.7% vs prior month. Share +1.4 points.

  4. 4.Storyblok

    13.5%

    Held 4th. 28.7K estimated branded searches, -17.3% vs prior month. Share -1.2 points.

  5. 5.Sanity

    11.1%

    Held 5th. 23.5K estimated branded searches, -14.9% vs prior month. Share -0.7 points.

  6. 6.Hygraph

    1.4%

    Held 6th. 3.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Hygraph and its closest rivals

How has branded search demand for Hygraph changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hygraph worldwide fell from 6.9K to 3.1K.
  • Across the 11 months ending August 2026, Hygraph’s estimated Share of Search among headless CMS worldwide decreased from 2.5% to 1.4%.
  • Across the 11 months ending August 2026, Hygraph’s estimated Share of Search among headless CMS worldwide peaked at 2.5% in October 2025 and was lowest at 1.3% in July 2026.

How did search popularity change for headless CMS worldwide in August 2026?

  1. In August 2026, Prismic gained estimated Share of Search among headless CMS worldwide, from 25.9% to 28.7%.

  2. In August 2026, Contentful gained estimated Share of Search among headless CMS worldwide, from 20.8% to 22.2%.

  3. In August 2026, Strapi lost estimated Share of Search among headless CMS worldwide, from 25.5% to 23.1%.

  4. In August 2026, Storyblok lost estimated Share of Search among headless CMS worldwide, from 14.8% to 13.5%.

  5. In August 2026, Sanity lost estimated Share of Search among headless CMS worldwide, from 11.7% to 11.1%.

  6. Estimated monthly branded searches for Hygraph worldwide fell 55.6% over 11 measured months, from 6.9K to 3.1K in August 2026.

Where does Hygraph compete?

Hygraph is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Headless CMS platforms8th of 81.1%Show ranking
Headless CMS6th of 61.4%Shown above

How is Hygraph measured?

Brandwave collects information about searches that people make online using Hygraph’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hygraph
  • hygraph cms

Do you work for Hygraph? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Hygraph your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.