Directus vs Hygraph:Which is more popular by branded search?
In August 2026, Directus had more branded searches than Hygraph among headless CMS platforms worldwide. Directus was estimated to have 24.6K branded searches compared to Hygraph’s 3.1K, and held a 9% Share of Search versus Hygraph’s 1.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Directus or Hygraph?
API-first platforms for managing structured content across websites and applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Directus, Hygraph. The figures are in the table below the chart.
View monthly share of search table
| Month | Prismic | Strapi | Contentful | Payload CMS | Storyblok | Directus | Sanity | Hygraph |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.8% | 24.8% | 19.2% | 9.8% | 12.3% | 8.6% | 5.5% | 2% |
| Nov 2025 | 19.5% | 27.1% | 17.2% | 10.4% | 11% | 7.7% | 5.2% | 1.8% |
| Dec 2025 | 20.9% | 24% | 18.6% | 11.2% | 9.8% | 8.3% | 5.6% | 1.6% |
| Jan 2026 | 18.2% | 25.7% | 19.6% | 10% | 10.3% | 8.8% | 6% | 1.4% |
| Feb 2026 | 18.2% | 25.6% | 17% | 11.5% | 10.4% | 8.8% | 7.1% | 1.4% |
| Mar 2026 | 16.9% | 23.9% | 19.5% | 10.7% | 9.6% | 10% | 8% | 1.3% |
| Apr 2026 | 18.6% | 22.2% | 17.6% | 11.8% | 10.6% | 9.2% | 8.9% | 1.2% |
| May 2026 | 18.8% | 22% | 17.4% | 11.8% | 10.7% | 9.1% | 9% | 1.2% |
| Jun 2026 | 17.3% | 20.9% | 23.4% | 10.7% | 10% | 8.5% | 8.1% | 1.1% |
| Jul 2026 | 20.2% | 19.9% | 16.2% | 12.4% | 11.5% | 9.8% | 9.1% | 1% |
| Aug 2026 | 22.2% | 17.9% | 17.1% | 13.7% | 10.5% | 9% | 8.6% | 1.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Directus and Hygraph comparison changed over the last 12 months?
3 findings
- Directus was ahead of Hygraph in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Directus’ estimated Share of Search among headless CMS platforms worldwide moved from 8.6% to 9%, and its estimated monthly branded searches moved from 29.5K to 24.6K.
- Across the 11 months ending August 2026, Hygraph’s estimated Share of Search among headless CMS platforms worldwide moved from 2% to 1.1%, and its estimated monthly branded searches moved from 6.9K to 3.1K.
How did search popularity change for headless CMS platforms worldwide in August 2026?
2 changes
In August 2026, Directus lost estimated Share of Search among headless CMS platforms worldwide, from 9.8% to 9%.
Estimated monthly branded searches for Hygraph worldwide fell 55.6% over 11 measured months, from 6.9K to 3.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Directus’ and Hygraph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.