Brandwave

How popular isPrismic in search?

In August 2026, there were an estimated 60.8K branded searches for Prismic worldwide which held steady over the last 11 months. Prismic holds 28.7% estimated Share of Search among headless CMS worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Prismic28.7%
  2. Strapi23.1%
  3. Contentful22.2%
  4. Storyblok13.5%
  5. Sanity11.1%
  6. Hygraph1.4%
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Which headless CMS compete with Prismic?

Prismic against headless CMS worldwide, by month

Share of Search by month for Prismic, Strapi, Contentful, Storyblok, Sanity. The figures are in the table below the chart.

View monthly share of search table
MonthPrismicStrapiContentfulStoryblokSanityHygraph
Oct 202521.8%30.4%23.5%15%6.8%2.5%
Nov 202523.8%33.1%21%13.4%6.4%2.2%
Dec 202526%29.9%23.1%12.1%7%2%
Jan 202622.4%31.7%24.1%12.7%7.4%1.7%
Feb 202622.9%32.1%21.3%13%8.9%1.8%
Mar 202621.3%30.2%24.6%12.1%10.1%1.7%
Apr 202623.5%28.1%22.2%13.4%11.3%1.5%
May 202623.7%27.8%22.1%13.5%11.4%1.5%
Jun 202621.5%25.8%28.9%12.3%10.1%1.4%
Jul 202625.9%25.5%20.8%14.8%11.7%1.3%
Aug 202628.7%23.1%22.2%13.5%11.1%1.4%
Sep 2026——————

  1. 1.Prismic

    28.7%

    Held 1st. 60.8K estimated branded searches, -0.11% vs prior month. Share +2.8 points.

  2. 2.Strapi

    23.1%

    Held 2nd. 49K estimated branded searches, -18.3% vs prior month. Share -2.4 points.

  3. 3.Contentful

    22.2%

    Held 3rd. 47K estimated branded searches, -3.7% vs prior month. Share +1.4 points.

  4. 4.Storyblok

    13.5%

    Held 4th. 28.7K estimated branded searches, -17.3% vs prior month. Share -1.2 points.

  5. 5.Sanity

    11.1%

    Held 5th. 23.5K estimated branded searches, -14.9% vs prior month. Share -0.7 points.

  6. 6.Hygraph

    1.4%

    Held 6th. 3.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Prismic and its closest rivals

Every comparison with Prismic

How has branded search demand for Prismic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Prismic worldwide held steady, from 61.1K to 60.8K.
  • Across the 11 months ending August 2026, Prismic’s estimated Share of Search among headless CMS worldwide increased from 21.8% to 28.7%.
  • Across the 11 months ending August 2026, Prismic’s estimated Share of Search among headless CMS worldwide peaked at 28.7% in August 2026 and was lowest at 21.3% in March 2026.
  • Across the 11 months ending August 2026, Prismic rose from 3rd to 1st among headless CMS worldwide.

How did search popularity change for headless CMS worldwide in August 2026?

  1. In August 2026, Prismic gained estimated Share of Search among headless CMS worldwide, from 25.9% to 28.7%.

  2. In August 2026, Contentful gained estimated Share of Search among headless CMS worldwide, from 20.8% to 22.2%.

  3. In August 2026, Strapi lost estimated Share of Search among headless CMS worldwide, from 25.5% to 23.1%.

  4. In August 2026, Storyblok lost estimated Share of Search among headless CMS worldwide, from 14.8% to 13.5%.

  5. In August 2026, Sanity lost estimated Share of Search among headless CMS worldwide, from 11.7% to 11.1%.

  6. Estimated monthly branded searches for Hygraph worldwide fell 55.6% over 11 measured months, from 6.9K to 3.1K in August 2026.

Where does Prismic compete?

Prismic is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Headless CMS platforms1st of 822.2%Show ranking
Headless CMS1st of 628.7%Shown above

How is Prismic measured?

Brandwave collects information about searches that people make online using Prismic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • prismic
  • prismic io
  • prismicio

Do you work for Prismic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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