Brandwave

How popular isSanity in search?

In August 2026, there were an estimated 23.5K branded searches for Sanity worldwide which is up 23.7% over the last 11 months. Sanity holds 11.1% estimated Share of Search among headless CMS worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Prismic28.7%
  2. Strapi23.1%
  3. Contentful22.2%
  4. Storyblok13.5%
  5. Sanity11.1%
  6. Hygraph1.4%
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Which headless CMS compete with Sanity?

Sanity against headless CMS worldwide, by month

Share of Search by month for Prismic, Strapi, Contentful, Storyblok, Sanity. The figures are in the table below the chart.

View monthly share of search table
MonthPrismicStrapiContentfulStoryblokSanityHygraph
Oct 202521.8%30.4%23.5%15%6.8%2.5%
Nov 202523.8%33.1%21%13.4%6.4%2.2%
Dec 202526%29.9%23.1%12.1%7%2%
Jan 202622.4%31.7%24.1%12.7%7.4%1.7%
Feb 202622.9%32.1%21.3%13%8.9%1.8%
Mar 202621.3%30.2%24.6%12.1%10.1%1.7%
Apr 202623.5%28.1%22.2%13.4%11.3%1.5%
May 202623.7%27.8%22.1%13.5%11.4%1.5%
Jun 202621.5%25.8%28.9%12.3%10.1%1.4%
Jul 202625.9%25.5%20.8%14.8%11.7%1.3%
Aug 202628.7%23.1%22.2%13.5%11.1%1.4%
Sep 2026——————

  1. 1.Prismic

    28.7%

    Held 1st. 60.8K estimated branded searches, -0.11% vs prior month. Share +2.8 points.

  2. 2.Strapi

    23.1%

    Held 2nd. 49K estimated branded searches, -18.3% vs prior month. Share -2.4 points.

  3. 3.Contentful

    22.2%

    Held 3rd. 47K estimated branded searches, -3.7% vs prior month. Share +1.4 points.

  4. 4.Storyblok

    13.5%

    Held 4th. 28.7K estimated branded searches, -17.3% vs prior month. Share -1.2 points.

  5. 5.Sanity

    11.1%

    Held 5th. 23.5K estimated branded searches, -14.9% vs prior month. Share -0.7 points.

  6. 6.Hygraph

    1.4%

    Held 6th. 3.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Sanity and its closest rivals

Every comparison with Sanity

How has branded search demand for Sanity changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sanity worldwide rose from 19K to 23.5K.
  • Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS worldwide increased from 6.8% to 11.1%.
  • Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS worldwide peaked at 11.7% in July 2026 and was lowest at 6.4% in November 2025.

How did search popularity change for headless CMS worldwide in August 2026?

  1. In August 2026, Prismic gained estimated Share of Search among headless CMS worldwide, from 25.9% to 28.7%.

  2. In August 2026, Contentful gained estimated Share of Search among headless CMS worldwide, from 20.8% to 22.2%.

  3. In August 2026, Strapi lost estimated Share of Search among headless CMS worldwide, from 25.5% to 23.1%.

  4. In August 2026, Storyblok lost estimated Share of Search among headless CMS worldwide, from 14.8% to 13.5%.

  5. In August 2026, Sanity lost estimated Share of Search among headless CMS worldwide, from 11.7% to 11.1%.

  6. Estimated monthly branded searches for Hygraph worldwide fell 55.6% over 11 measured months, from 6.9K to 3.1K in August 2026.

Where does Sanity compete?

Sanity is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Content management systems5th of 51.5%Show ranking
Headless CMS platforms7th of 88.6%Show ranking
Headless CMS5th of 611.1%Shown above

How is Sanity measured?

Brandwave collects information about searches that people make online using Sanity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • sanity cms
  • sanity headless cms
  • sanity io

Do you work for Sanity? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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