Contentful vs Strapi:Which is searched more?
In August 2026, Strapi had more branded searches than Contentful among headless CMS worldwide. Strapi was estimated to have 49K branded searches compared to Contentful’s 47K, and held a 23.1% Share of Search versus Contentful’s 22.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Contentful or Strapi?
Compare the headless cms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Strapi, Contentful. The figures are in the table below the chart.
View monthly share of search table
| Month | Strapi | Contentful |
|---|---|---|
| Oct 2025 | 30.4% | 23.5% |
| Nov 2025 | 33.1% | 21% |
| Dec 2025 | 29.9% | 23.1% |
| Jan 2026 | 31.7% | 24.1% |
| Feb 2026 | 32.1% | 21.3% |
| Mar 2026 | 30.2% | 24.6% |
| Apr 2026 | 28.1% | 22.2% |
| May 2026 | 27.8% | 22.1% |
| Jun 2026 | 25.8% | 28.9% |
| Jul 2026 | 25.5% | 20.8% |
| Aug 2026 | 23.1% | 22.2% |
| Sep 2026 | — | — |
How has the Contentful and Strapi comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Contentful took it in June 2026, Strapi took it in July 2026.
- Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS worldwide moved from 23.5% to 22.2%, and its estimated monthly branded searches moved from 65.8K to 47K.
- Across the 11 months ending August 2026, Strapi’s estimated Share of Search among headless CMS worldwide moved from 30.4% to 23.1%, and its estimated monthly branded searches moved from 85.2K to 49K.
How did search popularity change for headless CMS worldwide in August 2026?
2 changes
In August 2026, Contentful gained estimated Share of Search among headless CMS worldwide, from 20.8% to 22.2%.
In August 2026, Strapi lost estimated Share of Search among headless CMS worldwide, from 25.5% to 23.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Contentful’s and Strapi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Contentful
3 branded search terms
- contentful
- contentful cms
- contentful headless cms
Strapi
3 branded search terms
- strapi
- strapi cms
- strapi headless cms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.