Brandwave

How popular isCamtasia in search?

In September 2026, there were an estimated 74K branded searches for Camtasia worldwide which is down 32.7% over the last 12 months. Camtasia holds 1.7% estimated Share of Search among screen recording tools worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. OBS Studio85.6%
  2. Zight3.2%
  3. ScreenPal2.9%
  4. Loom2.8%
  5. Screencastify2.1%
  6. Camtasia1.7%
  7. Snagit1.7%
  8. Tella0.06%
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Which screen recording tools compete with Camtasia?

Camtasia against screen recording tools worldwide, by month

Share of Search by month for OBS Studio, Zight, ScreenPal, Loom, Screencastify, Camtasia. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioZightScreenPalLoomScreencastifyCamtasiaSnagitTella
Oct 202585%0.98%3.2%2.5%3.4%2.7%2.2%0.06%
Nov 202587.2%0.75%2.8%2.2%2.5%2.4%2%0.08%
Dec 202587.8%0.75%2.7%2.5%2.5%2%1.6%0.05%
Jan 202689%0.85%2.5%2.3%1.9%1.8%1.5%0.06%
Feb 202684.9%2%2.5%3.2%2.9%2.2%2.2%0.08%
Mar 202681.1%4%3.2%4.3%2.7%2.6%2.1%0.11%
Apr 202683.6%3.6%2.9%3.9%2.4%1.9%1.6%0.14%
May 202682.5%4.1%2.6%3.8%2.9%2.2%1.8%0.14%
Jun 202688.3%2.7%1.5%3.1%1.4%1.4%1.4%0.06%
Jul 202684.6%3.8%2.1%4.4%1.2%2.1%1.7%0.1%
Aug 202684.5%3.8%2.5%3.6%1.7%2.1%1.7%0.1%
Sep 202685.6%3.2%2.9%2.8%2.1%1.7%1.7%0.06%

  1. 1.OBS Studio

    85.6%

    Held 1st. 3.7M estimated branded searches, +22.6% vs prior month. Share +1.1 points.

  2. 2.Zight

    3.2%

    Held 2nd. 140K estimated branded searches, +0.56% vs prior month. Share -0.7 points.

  3. 3.ScreenPal

    2.9%

    Moved from 4th to 3rd. 126K estimated branded searches, +37.9% vs prior month. Share +0.4 points.

  4. 4.Loom

    2.8%

    Moved from 3rd to 4th. 122K estimated branded searches, -4.7% vs prior month. Share -0.8 points.

  5. 5.Screencastify

    2.1%

    Moved from 6th to 5th. 91.4K estimated branded searches, +47.7% vs prior month. Share +0.4 points.

  6. 6.Camtasia

    1.7%

    Moved from 5th to 6th. 74K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Snagit

    1.7%

    Held 7th. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.

  8. 8.Tella

    0.06%

    Held 8th. 2.8K estimated branded searches, -22% vs prior month. Share 0 points.

Compare search popularity between Camtasia and its closest rivals

Every comparison with Camtasia

How has branded search demand for Camtasia changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Camtasia worldwide fell from 110K to 74K.
  • Across the 12 months ending September 2026, Camtasia’s estimated Share of Search among screen recording tools worldwide decreased from 2.7% to 1.7%.
  • Across the 12 months ending September 2026, Camtasia’s estimated Share of Search among screen recording tools worldwide peaked at 2.7% in October 2025 and was lowest at 1.4% in June 2026.
  • Across the 12 months ending September 2026, Camtasia fell from 4th to 6th among screen recording tools worldwide.

How did search popularity change for screen recording tools worldwide in September 2026?

  1. In September 2026, OBS Studio gained estimated Share of Search among screen recording tools worldwide, from 84.5% to 85.6%.

  2. In September 2026, Loom lost estimated Share of Search among screen recording tools worldwide, from 3.6% to 2.8%.

  3. In September 2026, Zight lost estimated Share of Search among screen recording tools worldwide, from 3.8% to 3.2%.

  4. ScreenPal’s estimated Share of Search among screen recording tools worldwide has gained ground for 3 months in a row, from 1.5% to 2.9% in September 2026.

  5. In September 2026, Screencastify rose from 6th to 5th among screen recording tools worldwide.

  6. In September 2026, Camtasia fell from 5th to 6th among screen recording tools worldwide.

Where does Camtasia compete?

Camtasia is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Screen recording tools6th of 81.7%Shown above
Screen recording software5th of 71.7%Show ranking
Screen recording apps5th of 64.6%Show ranking
Screen capture tools3rd of 515.1%Show ranking
Screenshot and screencast tools3rd of 617%Show ranking

How is Camtasia measured?

Brandwave collects information about searches that people make online using Camtasia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • camtasia

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How the Brand Demand Index is measured

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