Brandwave

How popular isCamtasia in search?

In August 2026, there were an estimated 74K branded searches for Camtasia worldwide which is down 32.7% over the last 11 months. Camtasia holds 18.7% estimated Share of Search among screenshot and screencast tools worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Loom38.3%
  2. ScreenPal23.1%
  3. Camtasia18.7%
  4. Snagit15.3%
  5. CleanShot X3.7%
  6. Tella0.91%
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Which screenshot and screencast tools compete with Camtasia?

Camtasia against screenshot and screencast tools worldwide, by month

Share of Search by month for Loom, ScreenPal, Camtasia, Snagit, CleanShot X. The figures are in the table below the chart.

View monthly share of search table
MonthLoomScreenPalCamtasiaSnagitCleanShot XTella
Oct 202527.7%26.6%22.8%18.7%3.7%0.52%
Nov 202527.7%26.6%22.6%18.6%3.7%0.79%
Dec 202534.6%26.2%19.5%16%3.2%0.53%
Jan 202634.7%26%19.5%16%3.2%0.64%
Feb 202636.9%21.7%18.9%18.9%3.1%0.67%
Mar 202642.5%21.7%17.7%14.5%2.9%0.75%
Apr 202644.6%23.5%15.3%12.5%3.1%1.1%
May 202641.9%21.5%17.6%14.4%3.5%1.2%
Jun 202646.6%17.3%16.1%16.1%3.2%0.71%
Jul 202648.4%17.2%16.7%13.6%3.3%0.79%
Aug 202638.3%23.1%18.7%15.3%3.7%0.91%
Sep 2026——————

  1. 1.Loom

    38.3%

    Held 1st. 152K estimated branded searches, -29.3% vs prior month. Share -10.1 points.

  2. 2.ScreenPal

    23.1%

    Held 2nd. 91.5K estimated branded searches, +20% vs prior month. Share +5.9 points.

  3. 3.Camtasia

    18.7%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Snagit

    15.3%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  5. 5.CleanShot X

    3.7%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Tella

    0.91%

    Held 6th. 3.6K estimated branded searches, +2% vs prior month. Share +0.1 points.

Compare search popularity between Camtasia and its closest rivals

How has branded search demand for Camtasia changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Camtasia worldwide fell from 110K to 74K.
  • Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screenshot and screencast tools worldwide decreased from 22.8% to 18.7%.
  • Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screenshot and screencast tools worldwide peaked at 22.8% in October 2025 and was lowest at 15.3% in April 2026.

How did search popularity change for screenshot and screencast tools worldwide in August 2026?

  1. In August 2026, ScreenPal gained estimated Share of Search among screenshot and screencast tools worldwide, from 17.2% to 23.1%.

  2. In August 2026, Camtasia gained estimated Share of Search among screenshot and screencast tools worldwide, from 16.7% to 18.7%.

  3. In August 2026, Snagit gained estimated Share of Search among screenshot and screencast tools worldwide, from 13.6% to 15.3%.

  4. In August 2026, Loom lost estimated Share of Search among screenshot and screencast tools worldwide, from 48.4% to 38.3%.

  5. Estimated monthly branded searches for Tella worldwide rose 43% over 11 measured months, from 2.5K to 3.6K in August 2026.

  6. Estimated monthly branded searches for CleanShot X worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Camtasia compete?

Camtasia is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Screen recording apps5th of 64.3%Show ranking
Screen capture tools3rd of 517%Show ranking
Screenshot and screencast tools3rd of 618.7%Shown above

How is Camtasia measured?

Brandwave collects information about searches that people make online using Camtasia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • camtasia

Do you work for Camtasia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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