Brandwave

Screen recording apps:Which brands are most popular in search?

In August 2026, OBS Studio was the most searched among screen recording apps worldwide, with an estimated 1.2M branded searches and 70.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OBS Studio70.3%
  2. Loom8.7%
  3. Zight8%
  4. ScreenPal5.3%
  5. Camtasia4.3%
  6. Snagit3.5%

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Share of SearchLeaderboard

Compare the screen recording apps engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among screen recording apps worldwide, by month

Share of Search by month for OBS Studio, Loom, Zight, ScreenPal, Camtasia, Snagit. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioLoomZightScreenPalCamtasiaSnagit
Oct 202571.1%7.8%2%7.5%6.4%5.3%
Nov 202571%7.8%2%7.5%6.4%5.3%
Dec 202571.8%9.4%2%7.1%5.3%4.4%
Jan 202667.3%10.8%2.8%8.1%6.1%5%
Feb 202669.3%10%4.5%5.9%5.1%5.1%
Mar 202661.3%13.3%8.6%6.8%5.5%4.5%
Apr 202662.3%13.5%8.7%7.1%4.6%3.8%
May 202664.8%11.4%9.2%5.9%4.8%3.9%
Jun 202667.7%11.9%7.7%4.4%4.1%4.1%
Jul 202668.4%12%7.8%4.3%4.1%3.4%
Aug 202670.3%8.7%8%5.3%4.3%3.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.OBS Studio

    70.3%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Loom

    8.7%

    Held 2nd. 152K estimated branded searches, -29.3% vs prior month. Share -3.3 points.

  3. 3.Zight

    8%

    Held 3rd. 139K estimated branded searches, -0.02% vs prior month. Share +0.2 points.

  4. 4.ScreenPal

    5.3%

    Held 4th. 91.5K estimated branded searches, +20% vs prior month. Share +1 points.

  5. 5.Camtasia

    4.3%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Snagit

    3.5%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among screen recording apps worldwide?

In August 2026, OBS Studio was the most searched among screen recording apps worldwide, with an estimated 1.2M branded searches and 70.3% estimated Share of Search within this set. Loom is in 2nd place, 61.5 percentage points behind at 8.7% Share of Search.

Global screen recording apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OBS Studio71.1% → 70.3%71.8%Dec 202561.3%Mar 20261st
Loom7.8% → 8.7%13.5%Apr 20267.8%Oct 20252nd
Zight2% → 8%9.2%May 20262%Nov 20256th → 3rd
ScreenPal7.5% → 5.3%8.1%Jan 20264.3%Jul 20263rd → 4th
Camtasia6.4% → 4.3%6.4%Oct 20254.1%Jun 20264th → 5th
Snagit5.3% → 3.5%5.3%Oct 20253.4%Jul 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among screen recording apps worldwide decreased from 71.1% to 70.3%.
  • Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording apps worldwide increased from 7.8% to 8.7%.
  • Across the 11 months ending August 2026, Zight’s estimated Share of Search among screen recording apps worldwide increased from 2% to 8%.
  • Across the 11 months ending August 2026, ScreenPal’s estimated Share of Search among screen recording apps worldwide decreased from 7.5% to 5.3%.
  • Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording apps worldwide decreased from 6.4% to 4.3%.
  • Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screen recording apps worldwide decreased from 5.3% to 3.5%.
  • Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among screen recording apps worldwide peaked at 71.8% in December 2025 and was lowest at 61.3% in March 2026.
  • Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording apps worldwide peaked at 13.5% in April 2026 and was lowest at 7.8% in October 2025.
  • Across the 11 months ending August 2026, Zight’s estimated Share of Search among screen recording apps worldwide peaked at 9.2% in May 2026 and was lowest at 2% in November 2025.
  • Across the 11 months ending August 2026, ScreenPal’s estimated Share of Search among screen recording apps worldwide peaked at 8.1% in January 2026 and was lowest at 4.3% in July 2026.
  • Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording apps worldwide peaked at 6.4% in October 2025 and was lowest at 4.1% in June 2026.
  • Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screen recording apps worldwide peaked at 5.3% in October 2025 and was lowest at 3.4% in July 2026.
  • Across the 11 months ending August 2026, Zight rose from 6th to 3rd among screen recording apps worldwide.
  • Across the 11 months ending August 2026, ScreenPal fell from 3rd to 4th among screen recording apps worldwide.
  • Across the 11 months ending August 2026, Camtasia fell from 4th to 5th among screen recording apps worldwide.
  • Across the 11 months ending August 2026, Snagit fell from 5th to 6th among screen recording apps worldwide.

How did search popularity change for screen recording apps worldwide in August 2026?

  1. In August 2026, OBS Studio gained estimated Share of Search among screen recording apps worldwide, from 68.4% to 70.3%.

  2. In August 2026, ScreenPal gained estimated Share of Search among screen recording apps worldwide, from 4.3% to 5.3%.

  3. In August 2026, Loom lost estimated Share of Search among screen recording apps worldwide, from 12% to 8.7%.

  4. Estimated monthly branded searches for Zight worldwide rose 307.8% over 11 measured months, from 34K to 139K in August 2026.

  5. Estimated monthly branded searches for Snagit worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

  6. Estimated monthly branded searches for Camtasia worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

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