Loom vs OBS Studio:Which is more popular by branded search?
In August 2026, OBS Studio had more branded searches than Loom among screen recording apps worldwide. OBS Studio was estimated to have 1.2M branded searches compared to Loom’s 152K, and held a 70.3% Share of Search versus Loom’s 8.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Loom or OBS Studio?
Compare the screen recording apps engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OBS Studio, Loom. The figures are in the table below the chart.
View monthly share of search table
| Month | OBS Studio | Loom | Zight | ScreenPal | Camtasia | Snagit |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.1% | 7.8% | 2% | 7.5% | 6.4% | 5.3% |
| Nov 2025 | 71% | 7.8% | 2% | 7.5% | 6.4% | 5.3% |
| Dec 2025 | 71.8% | 9.4% | 2% | 7.1% | 5.3% | 4.4% |
| Jan 2026 | 67.3% | 10.8% | 2.8% | 8.1% | 6.1% | 5% |
| Feb 2026 | 69.3% | 10% | 4.5% | 5.9% | 5.1% | 5.1% |
| Mar 2026 | 61.3% | 13.3% | 8.6% | 6.8% | 5.5% | 4.5% |
| Apr 2026 | 62.3% | 13.5% | 8.7% | 7.1% | 4.6% | 3.8% |
| May 2026 | 64.8% | 11.4% | 9.2% | 5.9% | 4.8% | 3.9% |
| Jun 2026 | 67.7% | 11.9% | 7.7% | 4.4% | 4.1% | 4.1% |
| Jul 2026 | 68.4% | 12% | 7.8% | 4.3% | 4.1% | 3.4% |
| Aug 2026 | 70.3% | 8.7% | 8% | 5.3% | 4.3% | 3.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Loom and OBS Studio comparison changed over the last 12 months?
3 findings
- OBS Studio was ahead of Loom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording apps worldwide moved from 7.8% to 8.7%, and its estimated monthly branded searches moved from 134K to 152K.
- Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among screen recording apps worldwide moved from 71.1% to 70.3%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for screen recording apps worldwide in August 2026?
2 changes
In August 2026, OBS Studio gained estimated Share of Search among screen recording apps worldwide, from 68.4% to 70.3%.
In August 2026, Loom lost estimated Share of Search among screen recording apps worldwide, from 12% to 8.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Loom’s and OBS Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Loom
4 branded search terms
- loom com
- loom screen recorder
- loom screen recording
- loom video
OBS Studio
1 branded search term
- obs studio
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.