Camtasia vs Snagit:Which is more popular by branded search?
In August 2026, Camtasia had more branded searches than Snagit among screenshot and screencast tools worldwide. Camtasia was estimated to have 74K branded searches compared to Snagit’s 60.5K, and held an 18.7% Share of Search versus Snagit’s 15.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Camtasia or Snagit?
Compare the screenshot and screencast tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Camtasia, Snagit. The figures are in the table below the chart.
View monthly share of search table
| Month | Loom | ScreenPal | Camtasia | Snagit | CleanShot X | Tella |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 26.6% | 22.8% | 18.7% | 3.7% | 0.52% |
| Nov 2025 | 27.7% | 26.6% | 22.6% | 18.6% | 3.7% | 0.79% |
| Dec 2025 | 34.6% | 26.2% | 19.5% | 16% | 3.2% | 0.53% |
| Jan 2026 | 34.7% | 26% | 19.5% | 16% | 3.2% | 0.64% |
| Feb 2026 | 36.9% | 21.7% | 18.9% | 18.9% | 3.1% | 0.67% |
| Mar 2026 | 42.5% | 21.7% | 17.7% | 14.5% | 2.9% | 0.75% |
| Apr 2026 | 44.6% | 23.5% | 15.3% | 12.5% | 3.1% | 1.1% |
| May 2026 | 41.9% | 21.5% | 17.6% | 14.4% | 3.5% | 1.2% |
| Jun 2026 | 46.6% | 17.3% | 16.1% | 16.1% | 3.2% | 0.71% |
| Jul 2026 | 48.4% | 17.2% | 16.7% | 13.6% | 3.3% | 0.79% |
| Aug 2026 | 38.3% | 23.1% | 18.7% | 15.3% | 3.7% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
How has the Camtasia and Snagit comparison changed over the last 12 months?
3 findings
- Camtasia was ahead of Snagit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screenshot and screencast tools worldwide moved from 22.8% to 18.7%, and its estimated monthly branded searches moved from 110K to 74K.
- Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screenshot and screencast tools worldwide moved from 18.7% to 15.3%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for screenshot and screencast tools worldwide in August 2026?
2 changes
In August 2026, Camtasia gained estimated Share of Search among screenshot and screencast tools worldwide, from 16.7% to 18.7%.
In August 2026, Snagit gained estimated Share of Search among screenshot and screencast tools worldwide, from 13.6% to 15.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Camtasia’s and Snagit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.