Brandwave

Screenshot and screencast tools:Which brands are most popular in search?

In August 2026, Loom was the most searched among screenshot and screencast tools worldwide, with an estimated 152K branded searches and 38.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Loom38.3%
  2. ScreenPal23.1%
  3. Camtasia18.7%
  4. Snagit15.3%
  5. CleanShot X3.7%
  6. Tella0.91%

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Share of SearchLeaderboard

Compare the screenshot and screencast tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among screenshot and screencast tools worldwide, by month

Share of Search by month for Loom, ScreenPal, Camtasia, Snagit, CleanShot X. The figures are in the table below the chart.

View monthly share of search table
MonthLoomScreenPalCamtasiaSnagitCleanShot XTella
Oct 202527.7%26.6%22.8%18.7%3.7%0.52%
Nov 202527.7%26.6%22.6%18.6%3.7%0.79%
Dec 202534.6%26.2%19.5%16%3.2%0.53%
Jan 202634.7%26%19.5%16%3.2%0.64%
Feb 202636.9%21.7%18.9%18.9%3.1%0.67%
Mar 202642.5%21.7%17.7%14.5%2.9%0.75%
Apr 202644.6%23.5%15.3%12.5%3.1%1.1%
May 202641.9%21.5%17.6%14.4%3.5%1.2%
Jun 202646.6%17.3%16.1%16.1%3.2%0.71%
Jul 202648.4%17.2%16.7%13.6%3.3%0.79%
Aug 202638.3%23.1%18.7%15.3%3.7%0.91%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Loom

    38.3%

    Held 1st. 152K estimated branded searches, -29.3% vs prior month. Share -10.1 points.

  2. 2.ScreenPal

    23.1%

    Held 2nd. 91.5K estimated branded searches, +20% vs prior month. Share +5.9 points.

  3. 3.Camtasia

    18.7%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Snagit

    15.3%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  5. 5.CleanShot X

    3.7%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Tella

    0.91%

    Held 6th. 3.6K estimated branded searches, +2% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among screenshot and screencast tools worldwide?

In August 2026, Loom was the most searched among screenshot and screencast tools worldwide, with an estimated 152K branded searches and 38.3% estimated Share of Search within this set. ScreenPal is in 2nd place, 15.2 percentage points behind at 23.1% Share of Search.

Global screenshot and screencast tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Loom27.7% → 38.3%48.4%Jul 202627.7%Oct 20251st
ScreenPal26.6% → 23.1%26.6%Oct 202517.2%Jul 20262nd
Camtasia22.8% → 18.7%22.8%Oct 202515.3%Apr 20263rd
Snagit18.7% → 15.3%18.9%Feb 202612.5%Apr 20264th
CleanShot X3.7%3.7%Oct 20252.9%Mar 20265th
Tella0.52% → 0.91%1.2%May 20260.52%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Loom’s estimated Share of Search among screenshot and screencast tools worldwide increased from 27.7% to 38.3%.
  • Across the 11 months ending August 2026, ScreenPal’s estimated Share of Search among screenshot and screencast tools worldwide decreased from 26.6% to 23.1%.
  • Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screenshot and screencast tools worldwide decreased from 22.8% to 18.7%.
  • Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screenshot and screencast tools worldwide decreased from 18.7% to 15.3%.
  • Across the 11 months ending August 2026, Loom’s estimated Share of Search among screenshot and screencast tools worldwide peaked at 48.4% in July 2026 and was lowest at 27.7% in October 2025.
  • Across the 11 months ending August 2026, ScreenPal’s estimated Share of Search among screenshot and screencast tools worldwide peaked at 26.6% in October 2025 and was lowest at 17.2% in July 2026.
  • Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screenshot and screencast tools worldwide peaked at 22.8% in October 2025 and was lowest at 15.3% in April 2026.
  • Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screenshot and screencast tools worldwide peaked at 18.9% in February 2026 and was lowest at 12.5% in April 2026.
  • Across the 11 months ending August 2026, CleanShot X and Tella held steady: their estimated Share of Search among screenshot and screencast tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for screenshot and screencast tools worldwide in August 2026?

  1. In August 2026, ScreenPal gained estimated Share of Search among screenshot and screencast tools worldwide, from 17.2% to 23.1%.

  2. In August 2026, Camtasia gained estimated Share of Search among screenshot and screencast tools worldwide, from 16.7% to 18.7%.

  3. In August 2026, Snagit gained estimated Share of Search among screenshot and screencast tools worldwide, from 13.6% to 15.3%.

  4. In August 2026, Loom lost estimated Share of Search among screenshot and screencast tools worldwide, from 48.4% to 38.3%.

  5. Estimated monthly branded searches for Tella worldwide rose 43% over 11 measured months, from 2.5K to 3.6K in August 2026.

  6. Estimated monthly branded searches for CleanShot X worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

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