Brandwave

How popular isLoom in search?

In August 2026, there were an estimated 152K branded searches for Loom worldwide which is up 13.5% over the last 11 months. Loom holds 38.3% estimated Share of Search among screenshot and screencast tools worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Loom38.3%
  2. ScreenPal23.1%
  3. Camtasia18.7%
  4. Snagit15.3%
  5. CleanShot X3.7%
  6. Tella0.91%
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Which screenshot and screencast tools compete with Loom?

Loom against screenshot and screencast tools worldwide, by month

Share of Search by month for Loom, ScreenPal, Camtasia, Snagit, CleanShot X. The figures are in the table below the chart.

View monthly share of search table
MonthLoomScreenPalCamtasiaSnagitCleanShot XTella
Oct 202527.7%26.6%22.8%18.7%3.7%0.52%
Nov 202527.7%26.6%22.6%18.6%3.7%0.79%
Dec 202534.6%26.2%19.5%16%3.2%0.53%
Jan 202634.7%26%19.5%16%3.2%0.64%
Feb 202636.9%21.7%18.9%18.9%3.1%0.67%
Mar 202642.5%21.7%17.7%14.5%2.9%0.75%
Apr 202644.6%23.5%15.3%12.5%3.1%1.1%
May 202641.9%21.5%17.6%14.4%3.5%1.2%
Jun 202646.6%17.3%16.1%16.1%3.2%0.71%
Jul 202648.4%17.2%16.7%13.6%3.3%0.79%
Aug 202638.3%23.1%18.7%15.3%3.7%0.91%
Sep 2026——————

  1. 1.Loom

    38.3%

    Held 1st. 152K estimated branded searches, -29.3% vs prior month. Share -10.1 points.

  2. 2.ScreenPal

    23.1%

    Held 2nd. 91.5K estimated branded searches, +20% vs prior month. Share +5.9 points.

  3. 3.Camtasia

    18.7%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Snagit

    15.3%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  5. 5.CleanShot X

    3.7%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Tella

    0.91%

    Held 6th. 3.6K estimated branded searches, +2% vs prior month. Share +0.1 points.

Compare search popularity between Loom and its closest rivals

How has branded search demand for Loom changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Loom worldwide rose from 134K to 152K.
  • Across the 11 months ending August 2026, Loom’s estimated Share of Search among screenshot and screencast tools worldwide increased from 27.7% to 38.3%.
  • Across the 11 months ending August 2026, Loom’s estimated Share of Search among screenshot and screencast tools worldwide peaked at 48.4% in July 2026 and was lowest at 27.7% in October 2025.

How did search popularity change for screenshot and screencast tools worldwide in August 2026?

  1. In August 2026, ScreenPal gained estimated Share of Search among screenshot and screencast tools worldwide, from 17.2% to 23.1%.

  2. In August 2026, Camtasia gained estimated Share of Search among screenshot and screencast tools worldwide, from 16.7% to 18.7%.

  3. In August 2026, Snagit gained estimated Share of Search among screenshot and screencast tools worldwide, from 13.6% to 15.3%.

  4. In August 2026, Loom lost estimated Share of Search among screenshot and screencast tools worldwide, from 48.4% to 38.3%.

  5. Estimated monthly branded searches for Tella worldwide rose 43% over 11 measured months, from 2.5K to 3.6K in August 2026.

  6. Estimated monthly branded searches for CleanShot X worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Loom compete?

Loom is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Screen recording apps2nd of 68.7%Show ranking
Screen recording tools1st of 533.8%Show ranking
Screen capture tools1st of 534.8%Show ranking
Screenshot and screencast tools1st of 638.3%Shown above

How is Loom measured?

Brandwave collects information about searches that people make online using Loom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • loom com
  • loom screen recorder
  • loom screen recording
  • loom video

Do you work for Loom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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