Brandwave

Screen recording tools:Which brands are most popular in search?

In August 2026, Loom was the most searched among screen recording tools worldwide, with an estimated 152K branded searches and 33.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Loom33.8%
  2. Zight30.9%
  3. ScreenPal20.4%
  4. Screencastify14.1%
  5. Tella0.8%

Follow screen recording tools and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare services and tools used to record screens and share explanatory videos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among screen recording tools worldwide, by month

Share of Search by month for Loom, Zight, ScreenPal, Screencastify. The figures are in the table below the chart.

View monthly share of search table
MonthLoomZightScreenPalScreencastifyTella
Oct 202530.5%7.8%29.4%31.7%0.57%
Nov 202532.3%8.2%31%27.6%0.92%
Dec 202537%7.9%28%26.6%0.56%
Jan 202638.2%9.9%28.6%22.6%0.7%
Feb 202636.4%16.4%21.4%25.2%0.66%
Mar 202638.2%24.7%19.5%16.9%0.68%
Apr 202637.9%24.4%19.9%16.8%0.96%
May 202633.9%27.2%17.4%20.6%0.94%
Jun 202641%26.7%15.2%16.4%0.63%
Jul 202644.1%28.5%15.7%11%0.72%
Aug 202633.8%30.9%20.4%14.1%0.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Loom

    33.8%

    held 1st · 152K estimated branded searches · -29.3% vs prior month · -10.3 points

  2. 2.Zight

    30.9%

    held 2nd · 139K estimated branded searches · -0.02% vs prior month · +2.4 points

  3. 3.ScreenPal

    20.4%

    held 3rd · 91.5K estimated branded searches · +20% vs prior month · +4.7 points

  4. 4.Screencastify

    14.1%

    held 4th · 63.2K estimated branded searches · +17.6% vs prior month · +3 points

  5. 5.Tella

    0.8%

    held 5th · 3.6K estimated branded searches · +2% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among screen recording tools worldwide?

In August 2026, Loom was the most searched among screen recording tools worldwide, with an estimated 152K branded searches and 33.8% estimated Share of Search within this set. Zight is in 2nd place, 2.9 percentage points behind at 30.9% Share of Search.

Global screen recording tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Loom30.5% → 33.8%44.1%Jul 202630.5%Oct 20252nd → 1st
Zight7.8% → 30.9%30.9%Aug 20267.8%Oct 20254th → 2nd
ScreenPal29.4% → 20.4%31%Nov 202515.2%Jun 20263rd
Screencastify31.7% → 14.1%31.7%Oct 202511%Jul 20261st → 4th
Tella0.57% → 0.8%0.96%Apr 20260.56%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools worldwide increased from 30.5% to 33.8%.
  • Across the 11 months ending August 2026, Zight’s estimated Share of Search among screen recording tools worldwide increased from 7.8% to 30.9%.
  • Across the 11 months ending August 2026, ScreenPal’s estimated Share of Search among screen recording tools worldwide decreased from 29.4% to 20.4%.
  • Across the 11 months ending August 2026, Screencastify’s estimated Share of Search among screen recording tools worldwide decreased from 31.7% to 14.1%.
  • Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools worldwide peaked at 44.1% in July 2026 and was lowest at 30.5% in October 2025.
  • Across the 11 months ending August 2026, ScreenPal’s estimated Share of Search among screen recording tools worldwide peaked at 31% in November 2025 and was lowest at 15.2% in June 2026.
  • Across the 11 months ending August 2026, Screencastify’s estimated Share of Search among screen recording tools worldwide peaked at 31.7% in October 2025 and was lowest at 11% in July 2026.
  • Across the 11 months ending August 2026, Loom rose from 2nd to 1st among screen recording tools worldwide.
  • Across the 11 months ending August 2026, Zight rose from 4th to 2nd among screen recording tools worldwide.
  • Across the 11 months ending August 2026, Screencastify fell from 1st to 4th among screen recording tools worldwide.
  • Across the 11 months ending August 2026, Tella held steady: its estimated Share of Search among screen recording tools worldwide moved less than 0.5 percentage points.

How did search popularity change for screen recording tools worldwide in August 2026?

  1. In August 2026, ScreenPal gained estimated Share of Search among screen recording tools worldwide, from 15.7% to 20.4%.

  2. In August 2026, Screencastify gained estimated Share of Search among screen recording tools worldwide, from 11% to 14.1%.

  3. In August 2026, Zight gained estimated Share of Search among screen recording tools worldwide, from 28.5% to 30.9%.

  4. In August 2026, Loom lost estimated Share of Search among screen recording tools worldwide, from 44.1% to 33.8%.

  5. Estimated monthly branded searches for Tella worldwide rose 43% over 11 measured months, from 2.5K to 3.6K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record