How popular isSnagit in search?
In September 2026, there were an estimated 74K branded searches for Snagit worldwide which is down 18.2% over the last 12 months. Snagit holds 1.4% estimated Share of Search among screen recording tools worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
OBS Studio88.4%
Zight2.6%
ScreenPal2.3%
Loom2.2%
Screencastify1.7%
Camtasia1.4%- Snagit1.4%
Tella0.05%
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Which screen recording tools compete with Snagit?
Share of Search by month for OBS Studio, Zight, ScreenPal, Loom, Snagit. The figures are in the table below the chart.
View monthly share of search table
| Month | OBS Studio | Zight | ScreenPal | Loom | Screencastify | Camtasia | Snagit | Tella |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 88.8% | 0.74% | 2.4% | 1.9% | 2.5% | 2% | 1.7% | 0.05% |
| Nov 2025 | 90.1% | 0.58% | 2.2% | 1.7% | 1.9% | 1.9% | 1.5% | 0.06% |
| Dec 2025 | 90.6% | 0.58% | 2.1% | 2% | 1.9% | 1.5% | 1.3% | 0.04% |
| Jan 2026 | 91.1% | 0.69% | 2% | 1.9% | 1.5% | 1.5% | 1.2% | 0.05% |
| Feb 2026 | 88.8% | 1.5% | 1.9% | 2.4% | 2.1% | 1.6% | 1.6% | 0.06% |
| Mar 2026 | 85.9% | 3% | 2.4% | 3.2% | 2% | 1.9% | 1.6% | 0.08% |
| Apr 2026 | 87.5% | 2.7% | 2.2% | 3% | 1.8% | 1.5% | 1.2% | 0.11% |
| May 2026 | 87% | 3.1% | 1.9% | 2.8% | 2.1% | 1.6% | 1.3% | 0.11% |
| Jun 2026 | 90.8% | 2.1% | 1.2% | 2.4% | 1.1% | 1.1% | 1.1% | 0.05% |
| Jul 2026 | 89% | 2.7% | 1.5% | 3.1% | 0.86% | 1.5% | 1.2% | 0.07% |
| Aug 2026 | 88.8% | 2.8% | 1.8% | 2.6% | 1.2% | 1.5% | 1.2% | 0.07% |
| Sep 2026 | 88.4% | 2.6% | 2.3% | 2.2% | 1.7% | 1.4% | 1.4% | 0.05% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.4% | 4.8M | +8.5% | -0.4 points | |
| 2, held 2nd | 2.6% | 140K | +0.56% | -0.2 points | |
| 3, moved from 4th to 3rd | 2.3% | 126K | +37.9% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 2.2% | 122K | -4.7% | -0.3 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 1.7% | 91.4K | +47.7% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.4% | 74K | 0% | -0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.4% | 74K | +22.3% | +0.1 points | |
| 8, held 8th | 0.05% | 2.8K | -22% | 0 points |
88.4%
Held 1st. 4.8M estimated branded searches, +8.5% vs prior month. Share -0.4 points.
2.
Zight2.6%
Held 2nd. 140K estimated branded searches, +0.56% vs prior month. Share -0.2 points.
2.3%
Moved from 4th to 3rd. 126K estimated branded searches, +37.9% vs prior month. Share +0.5 points.
4.
Loom2.2%
Moved from 3rd to 4th. 122K estimated branded searches, -4.7% vs prior month. Share -0.3 points.
1.7%
Moved from 6th to 5th. 91.4K estimated branded searches, +47.7% vs prior month. Share +0.4 points.
6.
Camtasia1.4%
Moved from 5th to 6th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Snagit1.4%
Held 7th. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
8.
Tella0.05%
Held 8th. 2.8K estimated branded searches, -22% vs prior month. Share 0 points.
Compare search popularity between Snagit and its closest rivals
How has branded search demand for Snagit changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Snagit worldwide fell from 90.5K to 74K.
- Across the 12 months ending September 2026, Snagit fell from 6th to 7th among screen recording tools worldwide.
How did search popularity change for screen recording tools worldwide in September 2026?
6 changes
ScreenPal’s estimated Share of Search among screen recording tools worldwide has gained ground for 3 months in a row, from 1.2% to 2.3% in September 2026.
OBS Studio’s estimated Share of Search among screen recording tools worldwide has lost ground for 3 months in a row, from 90.8% to 88.4% in September 2026.
In September 2026, Screencastify rose from 6th to 5th among screen recording tools worldwide.
In September 2026, Camtasia fell from 5th to 6th among screen recording tools worldwide.
In September 2026, Loom fell from 3rd to 4th among screen recording tools worldwide.
Estimated monthly branded searches for Zight worldwide rose 249.2% over 12 measured months, from 40K to 140K in September 2026.
Where does Snagit compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Screen recording tools | 7th of 8 | 1.4% | Shown above |
| Screen recording apps | 3rd of 6 | 1.5% | Show ranking |
| Screen recording software | 3rd of 7 | 1.5% | Show ranking |
| Screenshot tools | 4th of 5 | 8.1% | Show ranking |
| Screen capture tools | 3rd of 5 | 19.4% | Show ranking |
| Screenshot and screencast tools | 2nd of 6 | 36.2% | Show ranking |
How is Snagit measured?
Brandwave collects information about searches that people make online using Snagit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- snagit
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Is Snagit your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.