Brandwave

How popular isWickes?

In September 2026, people searched for Wickes by name about 1.3 million times in the United Kingdom, about the same as the previous year. These searches made up 7.3% of all United Kingdom artificial grass supplier searches, placing Wickes sixth out of eight suppliers. When we asked both ChatGPT and Google AI Overviews about artificial grass suppliers, Wickes did not appear in any of the answers.

Search and AI answers in September 2026

Wickes is the sixth most searched of 8 competitors.

  1. B&QShare of searches 28.8%Mentioned in 1 of 4 AI answers
  2. Artificial Grass DirectShare of searches 19.7%Mentioned in 1 of 4 AI answers
  3. EasigrassShare of searches 13.4%Mentioned in 0 of 4 AI answers
  4. TruLawnShare of searches 13.4%Mentioned in 1 of 4 AI answers
  5. WickesShare of searches 7.3%Mentioned in 0 of 4 AI answers

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Top artificial grass suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wickes did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • B&Q1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Artificial Grass Direct1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TruLawn1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LazyLawn1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Easigrass0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wickes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Perfectly Green0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Namgrass0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about artificial grass suppliers

4 answers

  • Asked ChatGPT

    “Which artificial grass is best for a family garden in the UK?”

    1. Asked ChatGPT

      “Where's the best place to buy artificial grass in the UK?”

      1. 1Artificial Grass Direct
      2. 2LazyLawn

    2. Asked ChatGPT

      “What's the most realistic looking artificial grass brand?”

      1. 1TruLawn

    3. Searched Google, AI Overview

      “artificial grass”

      Google showed no AI Overview for this search.

    4. Searched Google, AI Overview

      “fake grass”

      1. 1B&Q

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

    Which artificial grass suppliers compete with Wickes?

    Wickes against artificial grass suppliers in the United Kingdom, by month

    Share of searches by month for B&Q, Artificial Grass Direct, Easigrass, TruLawn, LazyLawn, Wickes, Perfectly Green, Namgrass. The figures are in the table below the chart.

    View monthly share of searches table
    MonthB&QArtificial Grass DirectEasigrassTruLawnLazyLawnWickesPerfectly GreenNamgrass
    Oct 202525.6%17.4%11.6%14.2%11.6%7.7%7.7%4.1%
    Nov 202526.5%15.6%12.7%15.6%10.3%6.9%6.9%5.6%
    Dec 202529.8%16.3%10.8%16.3%10.8%7.1%5.8%3.1%
    Jan 202620.6%18.1%14.8%18.1%12.1%5.3%6.6%4.3%
    Feb 202627.4%15.1%15.1%12.3%12.3%6.7%6.7%4.5%
    Mar 202633.5%17.7%12.1%12.1%9.3%8.2%3.6%3.6%
    Apr 202639.8%17.7%9.6%7.4%9.6%9.6%3.5%2.9%
    May 202641.6%18.5%7.7%7.7%7.7%10%3.7%3%
    Jun 202636.1%19.1%8.8%10%10%8.8%3.9%3.2%
    Jul 202640.9%17.6%8.2%9.3%8.2%9.3%3.6%3%
    Aug 202638.6%17.2%9.4%9.4%9.4%9.4%4.2%2.3%
    Sep 202628.8%19.7%13.4%13.4%9%7.3%5.9%2.6%

    1. 1.B&Q

      28.8%

      Held 1st. 1.9K estimated branded searches, -47.2% vs prior month. Share -9.8 points.

    2. 2.Artificial Grass Direct

      19.7%

      Held 2nd. 1.3K estimated branded searches, -18.8% vs prior month. Share +2.6 points.

    3. 3.Easigrass

      13.4%

      Held 3rd. 880 estimated branded searches, 0% vs prior month. Share +3.9 points.

    4. 4.TruLawn

      13.4%

      Moved from 5th to 4th. 880 estimated branded searches, 0% vs prior month. Share +3.9 points.

    5. 5.LazyLawn

      9%

      Moved from 4th to 5th. 590 estimated branded searches, -33% vs prior month. Share -0.5 points.

    6. 6.Wickes

      7.3%

      Held 6th. 480 estimated branded searches, -45.5% vs prior month. Share -2.2 points.

    7. 7.Perfectly Green

      5.9%

      Held 7th. 390 estimated branded searches, 0% vs prior month. Share +1.7 points.

    8. 8.Namgrass

      2.6%

      Held 8th. 170 estimated branded searches, -19% vs prior month. Share +0.3 points.

    Wickes and B&Q sell other things too, so only their searches that name this product count here, like “wickes artificial grass”.

    Compare popularity between Wickes and its closest rivals

    Every comparison with Wickes

    26 comparisons

    How has branded search demand for Wickes changed in the United Kingdom over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Wickes in the United Kingdom held steady at 1.3M.
    • Across the 12 months ending September 2026, Wickes’ share of searches among artificial grass suppliers in the United Kingdom peaked at 10% in May 2026 and was lowest at 5.3% in January 2026.
    • Across the 12 months ending September 2026, Wickes rose from 7th to 6th among artificial grass suppliers in the United Kingdom.

    How did search popularity change for United Kingdom artificial grass suppliers in September 2026?

    6 changes

    1. In September 2026, TruLawn overtook LazyLawn to rank 4th among artificial grass suppliers in the United Kingdom, with 13.4% of the searches.

    2. In September 2026, Easigrass gained share of searches among artificial grass suppliers in the United Kingdom, from 9.4% to 13.4%.

    3. In September 2026, Artificial Grass Direct gained share of searches among artificial grass suppliers in the United Kingdom, from 17.2% to 19.7%.

    4. In September 2026, Perfectly Green gained share of searches among artificial grass suppliers in the United Kingdom, from 4.2% to 5.9%.

    5. In September 2026, B&Q lost share of searches among artificial grass suppliers in the United Kingdom, from 38.6% to 28.8%.

    6. In September 2026, Wickes lost share of searches among artificial grass suppliers in the United Kingdom, from 9.4% to 7.3%.

    How are Wickes’ branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Wickes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • wickes
    • wickes artificial grass
    • wickes bathrooms
    • wickes kitchens

    Do you work for Wickes? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Wickes compete?

    Wickes is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Hardware retailers3rd of 515.3%Show ranking
    Building supplies retailers2nd of 819.8%Show ranking
    Kitchen retailers6th of 74.3%Show ranking
    Bathroom retailers5th of 73.1%Show ranking
    Artificial grass suppliers6th of 87.3%Shown above
    Creator with pink hair and a pink jacket

    Is Wickes your brand?

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