Brandwave

How popular isArtificial Grass Direct?

In September 2026, people searched for Artificial Grass Direct by name about 1,300 times in the United Kingdom, a 47.7% increase from the previous year. These searches made up 19.7% of all United Kingdom artificial grass supplier searches, placing Artificial Grass Direct second out of eight suppliers. When we asked both ChatGPT and Google AI Overviews about artificial grass suppliers, Artificial Grass Direct appeared in one of the four answers.

Search and AI answers in September 2026

Artificial Grass Direct is the second most searched of 8 competitors.

  1. B&QShare of searches 28.8%Mentioned in 1 of 4 AI answers
  2. Artificial Grass DirectShare of searches 19.7%Mentioned in 1 of 4 AI answers
  3. EasigrassShare of searches 13.4%Mentioned in 0 of 4 AI answers
  4. TruLawnShare of searches 13.4%Mentioned in 1 of 4 AI answers
  5. LazyLawnShare of searches 9%Mentioned in 1 of 4 AI answers

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Top artificial grass suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Artificial Grass Direct was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • B&Q1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Artificial Grass Direct1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TruLawn1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LazyLawn1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Easigrass0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wickes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Perfectly Green0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Namgrass0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about artificial grass suppliers

4 answers

  • Asked ChatGPT

    “Which artificial grass is best for a family garden in the UK?”

    1. Asked ChatGPT

      “Where's the best place to buy artificial grass in the UK?”

      1. 1Artificial Grass Direct
      2. 2LazyLawn

    2. Asked ChatGPT

      “What's the most realistic looking artificial grass brand?”

      1. 1TruLawn

    3. Searched Google, AI Overview

      “artificial grass”

      Google showed no AI Overview for this search.

    4. Searched Google, AI Overview

      “fake grass”

      1. 1B&Q

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

    Which artificial grass suppliers compete with Artificial Grass Direct?

    Artificial Grass Direct against artificial grass suppliers in the United Kingdom, by month

    Share of searches by month for B&Q, Artificial Grass Direct, Easigrass, TruLawn, LazyLawn, Wickes, Perfectly Green, Namgrass. The figures are in the table below the chart.

    View monthly share of searches table
    MonthB&QArtificial Grass DirectEasigrassTruLawnLazyLawnWickesPerfectly GreenNamgrass
    Oct 202525.6%17.4%11.6%14.2%11.6%7.7%7.7%4.1%
    Nov 202526.5%15.6%12.7%15.6%10.3%6.9%6.9%5.6%
    Dec 202529.8%16.3%10.8%16.3%10.8%7.1%5.8%3.1%
    Jan 202620.6%18.1%14.8%18.1%12.1%5.3%6.6%4.3%
    Feb 202627.4%15.1%15.1%12.3%12.3%6.7%6.7%4.5%
    Mar 202633.5%17.7%12.1%12.1%9.3%8.2%3.6%3.6%
    Apr 202639.8%17.7%9.6%7.4%9.6%9.6%3.5%2.9%
    May 202641.6%18.5%7.7%7.7%7.7%10%3.7%3%
    Jun 202636.1%19.1%8.8%10%10%8.8%3.9%3.2%
    Jul 202640.9%17.6%8.2%9.3%8.2%9.3%3.6%3%
    Aug 202638.6%17.2%9.4%9.4%9.4%9.4%4.2%2.3%
    Sep 202628.8%19.7%13.4%13.4%9%7.3%5.9%2.6%

    1. 1.B&Q

      28.8%

      Held 1st. 1.9K estimated branded searches, -47.2% vs prior month. Share -9.8 points.

    2. 2.Artificial Grass Direct

      19.7%

      Held 2nd. 1.3K estimated branded searches, -18.8% vs prior month. Share +2.6 points.

    3. 3.Easigrass

      13.4%

      Held 3rd. 880 estimated branded searches, 0% vs prior month. Share +3.9 points.

    4. 4.TruLawn

      13.4%

      Moved from 5th to 4th. 880 estimated branded searches, 0% vs prior month. Share +3.9 points.

    5. 5.LazyLawn

      9%

      Moved from 4th to 5th. 590 estimated branded searches, -33% vs prior month. Share -0.5 points.

    6. 6.Wickes

      7.3%

      Held 6th. 480 estimated branded searches, -45.5% vs prior month. Share -2.2 points.

    7. 7.Perfectly Green

      5.9%

      Held 7th. 390 estimated branded searches, 0% vs prior month. Share +1.7 points.

    8. 8.Namgrass

      2.6%

      Held 8th. 170 estimated branded searches, -19% vs prior month. Share +0.3 points.

    B&Q and Wickes sell other things too, so only their searches that name this product count here, like “b&q artificial grass”.

    Compare popularity between Artificial Grass Direct and its closest rivals

    Every comparison with Artificial Grass Direct

    7 comparisons

    How has branded search demand for Artificial Grass Direct changed in the United Kingdom over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Artificial Grass Direct in the United Kingdom rose from 880 to 1.3K.
    • Across the 12 months ending September 2026, Artificial Grass Direct’s share of searches among artificial grass suppliers in the United Kingdom increased from 17.4% to 19.7%.
    • Across the 12 months ending September 2026, Artificial Grass Direct’s share of searches among artificial grass suppliers in the United Kingdom peaked at 19.7% in September 2026 and was lowest at 15.1% in February 2026.

    How did search popularity change for United Kingdom artificial grass suppliers in September 2026?

    6 changes

    1. In September 2026, TruLawn overtook LazyLawn to rank 4th among artificial grass suppliers in the United Kingdom, with 13.4% of the searches.

    2. In September 2026, Easigrass gained share of searches among artificial grass suppliers in the United Kingdom, from 9.4% to 13.4%.

    3. In September 2026, Artificial Grass Direct gained share of searches among artificial grass suppliers in the United Kingdom, from 17.2% to 19.7%.

    4. In September 2026, Perfectly Green gained share of searches among artificial grass suppliers in the United Kingdom, from 4.2% to 5.9%.

    5. In September 2026, B&Q lost share of searches among artificial grass suppliers in the United Kingdom, from 38.6% to 28.8%.

    6. In September 2026, Wickes lost share of searches among artificial grass suppliers in the United Kingdom, from 9.4% to 7.3%.

    How are Artificial Grass Direct’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Artificial Grass Direct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • artificial grass direct

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    How the Brand Demand Index is measured

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