Brandwave

Artificial Grass Direct vs TruLawn:Which is more popular?

In September 2026, Artificial Grass Direct had more branded searches than TruLawn among artificial grass suppliers in the United Kingdom. Artificial Grass Direct had about 1,300 branded searches, while TruLawn had 880. Artificial Grass Direct made up 19.7% of all artificial grass supplier searches we track, and TruLawn accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about artificial grass suppliers, Artificial Grass Direct and TruLawn each appeared in one of the four answers.

Among artificial grass suppliers in the United Kingdom in September 2026

Who do people search for more?

Artificial Grass Direct, about 48% more searches than TruLawn

Artificial Grass Direct 1.3K searchesTruLawn 880 searches

Who does AI mention more?

Both were mentioned in 1 of 4 answers.

Artificial Grass Direct in 1 of 4TruLawn in 1 of 4

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Top artificial grass suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Artificial Grass Direct and TruLawn were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • B&Q1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Artificial Grass Direct1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TruLawn1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LazyLawn1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Easigrass0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wickes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Perfectly Green0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Namgrass0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about artificial grass suppliers

4 answers

  • Asked ChatGPT

    “Which artificial grass is best for a family garden in the UK?”

    1. Asked ChatGPT

      “Where's the best place to buy artificial grass in the UK?”

      1. 1Artificial Grass Direct
      2. 2LazyLawn

    2. Asked ChatGPT

      “What's the most realistic looking artificial grass brand?”

      1. 1TruLawn

    3. Searched Google, AI Overview

      “artificial grass”

      Google showed no AI Overview for this search.

    4. Searched Google, AI Overview

      “fake grass”

      1. 1B&Q

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

    Is Artificial Grass Direct or TruLawn more popular in search?

    This chart shows how often people search Google for Artificial Grass Direct and TruLawn by name. Each line represents a brand's share of searches for all eight artificial grass suppliers we track, month by month, from searches in United Kingdom.

    Artificial Grass Direct and TruLawn among artificial grass suppliers in the United Kingdom, by month

    Share of searches by month for Artificial Grass Direct, TruLawn. The figures are in the table below the chart.

    View monthly share of searches table
    MonthB&QArtificial Grass DirectEasigrassTruLawnLazyLawnWickesPerfectly GreenNamgrass
    Oct 202525.6%17.4%11.6%14.2%11.6%7.7%7.7%4.1%
    Nov 202526.5%15.6%12.7%15.6%10.3%6.9%6.9%5.6%
    Dec 202529.8%16.3%10.8%16.3%10.8%7.1%5.8%3.1%
    Jan 202620.6%18.1%14.8%18.1%12.1%5.3%6.6%4.3%
    Feb 202627.4%15.1%15.1%12.3%12.3%6.7%6.7%4.5%
    Mar 202633.5%17.7%12.1%12.1%9.3%8.2%3.6%3.6%
    Apr 202639.8%17.7%9.6%7.4%9.6%9.6%3.5%2.9%
    May 202641.6%18.5%7.7%7.7%7.7%10%3.7%3%
    Jun 202636.1%19.1%8.8%10%10%8.8%3.9%3.2%
    Jul 202640.9%17.6%8.2%9.3%8.2%9.3%3.6%3%
    Aug 202638.6%17.2%9.4%9.4%9.4%9.4%4.2%2.3%
    Sep 202628.8%19.7%13.4%13.4%9%7.3%5.9%2.6%

    How has the Artificial Grass Direct and TruLawn comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom artificial grass suppliers in September 2026?

    2 changes

    1. In September 2026, TruLawn overtook LazyLawn to rank 4th among artificial grass suppliers in the United Kingdom, with 13.4% of the searches.

    2. In September 2026, Artificial Grass Direct gained share of searches among artificial grass suppliers in the United Kingdom, from 17.2% to 19.7%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Artificial Grass Direct’s and TruLawn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Artificial Grass Direct

    1 branded search term

    • artificial grass direct

    TruLawn

    1 branded search term

    • trulawn

    How the Brand Demand Index is measured

    Other head-to-heads among artificial grass suppliers

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