How popular isNatWest?
In September 2026, people searched for NatWest by name about 1 million times in the United Kingdom, a 33.2% decrease from the previous year. These searches made up 3.3% of all United Kingdom personal loan lender searches, placing NatWest tenth out of 15 lenders. When we asked both ChatGPT and Google AI Overviews about personal loan lenders, NatWest did not appear in any of the answers.
NatWest is the tenth most searched of 15 competitors and not listed in any AI answer.
Tesco BankShare of searches 31.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
NovunaShare of searches 18.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
M&S BankShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
NationwideShare of searches 5.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
NatWestShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top personal loan lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NatWest did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- M&S Bank3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Santander3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
First Direct3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tesco Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nationwide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zopa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HSBC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lloyds Bank1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sainsbury's Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- NatWest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about personal loan lenders
5 answers
Asked ChatGPT
“Where can I get the best personal loan in the UK?”
Asked ChatGPT
“Which UK lenders have the lowest rates on a £10,000 loan?”
Asked ChatGPT
“What's the best way to borrow money for a car or home improvements in the UK?”
Searched Google, AI Overview
“personal loan”
Searched Google, AI Overview
“best personal loans”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which personal loan lenders compete with NatWest?
Share of searches by month for Tesco Bank, Novuna, M&S Bank, Nationwide, Admiral, Zopa, Santander, Barclays, HSBC, NatWest, Lloyds Bank, Sainsbury's Bank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tesco Bank | Novuna | M&S Bank | Nationwide | Admiral | Zopa | Santander | Barclays | HSBC | NatWest | Lloyds Bank | Sainsbury's Bank | Monzo | First Direct | Halifax |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 14.6% | 6.5% | 5.7% | 4.8% | 3.2% | 5.4% | 3.8% | 4.1% | 4.3% | 2.2% | 5.1% | 2.2% | 1.1% | 2.5% |
| Nov 2025 | 32.9% | 16.6% | 6.6% | 5.2% | 5.4% | 3.6% | 5.1% | 4.1% | 4.5% | 4.8% | 2.1% | 3.7% | 2.1% | 1% | 2.3% |
| Dec 2025 | 34.6% | 16.7% | 6.8% | 4.8% | 5.8% | 3.9% | 4.6% | 3.8% | 4.2% | 4.3% | 2.2% | 2.7% | 2.2% | 1.1% | 2.2% |
| Jan 2026 | 30.8% | 17.5% | 7.5% | 6% | 6.1% | 3.4% | 4.9% | 3.9% | 4.4% | 4.6% | 2.3% | 2.9% | 1.9% | 1.2% | 2.7% |
| Feb 2026 | 34.3% | 16% | 6.7% | 5.5% | 5.6% | 3.7% | 5.3% | 3.7% | 4% | 4.2% | 2.2% | 3.2% | 2.1% | 1.1% | 2.4% |
| Mar 2026 | 33% | 18.6% | 6.5% | 5.3% | 5.4% | 3.6% | 5.1% | 3.4% | 3.9% | 4.9% | 2.1% | 3.1% | 1.7% | 1.3% | 2.3% |
| Apr 2026 | 33.4% | 17.9% | 8.1% | 5.4% | 5.5% | 3.7% | 4.4% | 3.5% | 4% | 4.1% | 2.1% | 2.7% | 1.7% | 1.1% | 2.4% |
| May 2026 | 33.6% | 16.1% | 8.8% | 5.6% | 5.7% | 3.8% | 4.5% | 3.6% | 3.9% | 4.2% | 2.1% | 2.7% | 1.8% | 1.1% | 2.5% |
| Jun 2026 | 30.6% | 16.6% | 9.4% | 4.9% | 6.1% | 4.9% | 4.7% | 3.8% | 4.4% | 4.5% | 2.4% | 2.3% | 1.9% | 1.2% | 2.2% |
| Jul 2026 | 34.1% | 15.8% | 8.8% | 5.4% | 5.8% | 4.7% | 4.6% | 3.6% | 3.4% | 4.3% | 2.2% | 2.1% | 1.8% | 1.3% | 2.1% |
| Aug 2026 | 31.3% | 21.4% | 8.2% | 5.2% | 5.3% | 5.2% | 4.1% | 3.3% | 3.6% | 3.3% | 2.1% | 2% | 1.7% | 1.4% | 1.8% |
| Sep 2026 | 31.9% | 18.5% | 10.2% | 5.5% | 5.4% | 5.3% | 4.2% | 3.4% | 3.4% | 3.3% | 2.1% | 2.1% | 1.7% | 1.5% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.9% | 111K | 0% | +0.6 points | |
| 2, held 2nd | 18.5% | 64.3K | -14.8% | -2.8 points | |
| 3, held 3rd | 10.2% | 35.4K | +22.1% | +2 points | |
| 4, moved from 6th to 4th | 5.5% | 19.2K | +4.3% | +0.3 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 5.4% | 18.8K | 0% | +0.1 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 5.3% | 18.4K | 0% | +0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.2% | 14.5K | 0% | +0.1 points | |
| 8, moved from 9th to 8th | 3.4% | 11.8K | 0% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 3.4% | 11.7K | -8.6% | -0.3 pointsmoved from 8th to 9th | |
| 10, held 10th | 3.3% | 11.5K | -2.5% | 0 points | |
| 11, held 11th | 2.1% | 7.3K | 0% | 0 points | |
| 12, held 12th | 2.1% | 7.3K | +1.5% | +0.1 points | |
| 13, moved from 14th to 13th | 1.7% | 5.9K | 0% | 0 pointsmoved from 14th to 13th | |
| 14, moved from 15th to 14th | 1.5% | 5.2K | +6.1% | +0.1 pointsmoved from 15th to 14th | |
| 15, moved from 13th to 15th | 1.5% | 5.1K | -20% | -0.3 pointsmoved from 13th to 15th |
31.9%
Held 1st. 111K estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Novuna18.5%
Held 2nd. 64.3K estimated branded searches, -14.8% vs prior month. Share -2.8 points.
3.
M&S Bank10.2%
Held 3rd. 35.4K estimated branded searches, +22.1% vs prior month. Share +2 points.
5.5%
Moved from 6th to 4th. 19.2K estimated branded searches, +4.3% vs prior month. Share +0.3 points.
5.
Admiral5.4%
Moved from 4th to 5th. 18.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Zopa5.3%
Moved from 5th to 6th. 18.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.2%
Held 7th. 14.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
Barclays3.4%
Moved from 9th to 8th. 11.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.
HSBC3.4%
Moved from 8th to 9th. 11.7K estimated branded searches, -8.6% vs prior month. Share -0.3 points.
10.
NatWest3.3%
Held 10th. 11.5K estimated branded searches, -2.5% vs prior month. Share 0 points.
11.
Lloyds Bank2.1%
Held 11th. 7.3K estimated branded searches, 0% vs prior month. Share 0 points.
2.1%
Held 12th. 7.3K estimated branded searches, +1.5% vs prior month. Share +0.1 points.
13.
Monzo1.7%
Moved from 14th to 13th. 5.9K estimated branded searches, 0% vs prior month. Share 0 points.
14.
First Direct1.5%
Moved from 15th to 14th. 5.2K estimated branded searches, +6.1% vs prior month. Share +0.1 points.
15.
Halifax1.5%
Moved from 13th to 15th. 5.1K estimated branded searches, -20% vs prior month. Share -0.3 points.
NatWest, Santander and 5 other brands sell other things too, so only their searches that name this product count here, like “natwest loan”.
Compare popularity between NatWest and its closest rivals
Every comparison with NatWest
25 comparisons
- Barclays vs NatWest
- Lloyds Bank vs NatWest
- NatWest vs Santander
- HSBC vs NatWest
- Nationwide vs NatWest
- Halifax vs NatWest
- Monzo vs NatWest
- First Direct vs NatWest
- NatWest vs TSB
- NatWest vs Starling Bank
- Chase UK vs NatWest
- Admiral vs NatWest
- M&S Bank vs NatWest
- NatWest vs Novuna
- NatWest vs Tesco Bank
- NatWest vs Zopa
- NatWest vs Sainsbury's Bank
- Allica Bank vs NatWest
- Fleximize vs NatWest
- Funding Circle vs NatWest
- iwoca vs NatWest
- NatWest vs Start Up Loans
- Barclaycard vs NatWest
- Capital on Tap vs NatWest
- American Express vs NatWest
How has branded search demand for NatWest changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NatWest in the United Kingdom fell from 1.5M to 1M.
- Across the 12 months ending September 2026, NatWest’s share of searches among personal loan lenders in the United Kingdom decreased from 4.3% to 3.3%.
- Across the 12 months ending September 2026, NatWest’s share of searches among personal loan lenders in the United Kingdom peaked at 4.9% in March 2026 and was lowest at 3.3% in September 2026.
- Across the 12 months ending September 2026, NatWest fell from 8th to 10th among personal loan lenders in the United Kingdom.
How did search popularity change for United Kingdom personal loan lenders in September 2026?
6 changes
In September 2026, M&S Bank gained share of searches among personal loan lenders in the United Kingdom, from 8.2% to 10.2%.
In September 2026, Tesco Bank gained share of searches among personal loan lenders in the United Kingdom, from 31.3% to 31.9%.
In September 2026, Novuna lost share of searches among personal loan lenders in the United Kingdom, from 21.4% to 18.5%.
NatWest’s share of searches among personal loan lenders in the United Kingdom has lost ground for 3 months in a row, from 4.5% to 3.3% in September 2026.
Halifax’s share of searches among personal loan lenders in the United Kingdom has lost ground for 3 months in a row, from 2.2% to 1.5% in September 2026.
In September 2026, Nationwide rose from 6th to 4th among personal loan lenders in the United Kingdom.
How are NatWest’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using NatWest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- natwest
- natwest business credit card
- natwest business loan
- natwest loan
- natwest personal loan
Do you work for NatWest? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does NatWest compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Banks | 4th of 12 | 10.1% | Show ranking |
| Personal loan lenders | 10th of 15 | 3.3% | Shown above |
| Business lenders | 6th of 6 | 1.9% | Show ranking |
| Business credit cards | 3rd of 6 | 1% | Show ranking |
Is NatWest your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.