How popular isNatWest?
In September 2026, people searched for NatWest by name about 1 million times in the United Kingdom, a 33.3% decrease from the previous year. These searches made up 1.9% of all United Kingdom business lender searches, placing NatWest sixth out of six lenders. When we asked both ChatGPT and Google AI Overviews about business lenders, NatWest appeared in three of the five answers and was the fourth most recommended of the six.
NatWest is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.
Funding CircleShare of searches 39.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
iwocaShare of searches 26.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Allica BankShare of searches 23.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Start Up LoansShare of searches 5.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
NatWestShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top business lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NatWest was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. NatWest is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Funding Circle1st
- iwoca2nd
- Start Up Loans3rd
- NatWest4th
- Allica Bank5th
Fleximize6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Funding Circle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- iwoca5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Start Up Loans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NatWest3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Allica Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fleximize1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business lenders
5 answers
Asked ChatGPT
“Which business lender should I use in the UK?”
Asked ChatGPT
“What are the best business lenders in the UK?”
Asked ChatGPT
“What's the best business lender in the UK for startup funding?”
Searched Google, AI Overview
“best business lender”
Searched Google, AI Overview
“small business loans uk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Which business lenders compete with NatWest?
Share of searches by month for Funding Circle, iwoca, Allica Bank, Start Up Loans, Fleximize, NatWest. The figures are in the table below the chart.
View monthly share of searches table
| Month | Funding Circle | iwoca | Allica Bank | Start Up Loans | Fleximize | NatWest |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 24.7% | 26.4% | 7.3% | 2.7% | 2.1% |
| Nov 2025 | 36.7% | 24.5% | 26.3% | 7.3% | 2.6% | 2.6% |
| Dec 2025 | 37.2% | 24.9% | 27.1% | 6% | 2.6% | 2.2% |
| Jan 2026 | 36.6% | 24.5% | 26.3% | 7.3% | 2.7% | 2.7% |
| Feb 2026 | 36.3% | 24.3% | 26.4% | 7.2% | 3.2% | 2.5% |
| Mar 2026 | 36.7% | 24.6% | 26.7% | 7.3% | 2.7% | 2.1% |
| Apr 2026 | 32.4% | 21.7% | 34.7% | 6.5% | 2.9% | 1.9% |
| May 2026 | 35.1% | 23.4% | 31.2% | 5.7% | 2.5% | 2.1% |
| Jun 2026 | 37.7% | 25.3% | 27.4% | 5% | 2.7% | 1.8% |
| Jul 2026 | 37.8% | 25.4% | 27.2% | 5% | 2.7% | 1.8% |
| Aug 2026 | 33.6% | 27.5% | 24.4% | 10% | 2.4% | 2% |
| Sep 2026 | 39.5% | 26.5% | 23.9% | 5.3% | 2.9% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.5% | 33.1K | +22.1% | +5.9 points | |
| 2, held 2nd | 26.5% | 22.2K | 0% | -1 points | |
| 3, held 3rd | 23.9% | 20K | +1.5% | -0.5 points | |
| 4, held 4th | 5.3% | 4.4K | -45.7% | -4.8 points | |
| 5, held 5th | 2.9% | 2.4K | +26.3% | +0.5 points | |
| 6, held 6th | 1.9% | 1.6K | 0% | -0.1 points |
39.5%
Held 1st. 33.1K estimated branded searches, +22.1% vs prior month. Share +5.9 points.
2.
iwoca26.5%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.
23.9%
Held 3rd. 20K estimated branded searches, +1.5% vs prior month. Share -0.5 points.
5.3%
Held 4th. 4.4K estimated branded searches, -45.7% vs prior month. Share -4.8 points.
2.9%
Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.5 points.
6.
NatWest1.9%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between NatWest and its closest rivals
Every comparison with NatWest
16 comparisons
- Barclays vs NatWest
- Lloyds Bank vs NatWest
- NatWest vs Santander
- HSBC vs NatWest
- Nationwide vs NatWest
- Halifax vs NatWest
- Monzo vs NatWest
- First Direct vs NatWest
- NatWest vs TSB
- NatWest vs Starling Bank
- Chase UK vs NatWest
- Allica Bank vs NatWest
- Fleximize vs NatWest
- Funding Circle vs NatWest
- iwoca vs NatWest
- NatWest vs Start Up Loans
How has branded search demand for NatWest changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NatWest in the United Kingdom fell from 1.5M to 1M.
- Across the 12 months ending September 2026, NatWest’s share of searches among business lenders in the United Kingdom held steady, from 2.1% to 1.9%.
How did search popularity change for United Kingdom business lenders in September 2026?
6 changes
In September 2026, Funding Circle gained share of searches among business lenders in the United Kingdom, from 33.6% to 39.5%.
In September 2026, Fleximize gained share of searches among business lenders in the United Kingdom, from 2.4% to 2.9%.
In September 2026, Start Up Loans lost share of searches among business lenders in the United Kingdom, from 10% to 5.3%.
In September 2026, iwoca lost share of searches among business lenders in the United Kingdom, from 27.5% to 26.5%.
In September 2026, Allica Bank lost share of searches among business lenders in the United Kingdom, from 24.4% to 23.9%.
Estimated monthly branded searches for NatWest in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are NatWest’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NatWest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- natwest
- natwest business loan
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Where does NatWest compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Banks | 4th of 12 | 10.1% | Show ranking |
| Business lenders | 6th of 6 | 1.9% | Shown above |
Is NatWest your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.