Brandwave

How popular isNatWest in search?

In September 2026, people searched for NatWest by name about 1 million times in the United Kingdom, a 33.3% decrease from the previous year. These searches made up 10.1% of all United Kingdom bank searches, placing NatWest fourth out of 12 banks.

Share of searches, September 2026
  1. Lloyds Bank35.9%
  2. Santander20.9%
  3. Barclays12.8%
  4. NatWest10.1%
  5. HSBC7.3%
  6. Nationwide4.5%
  7. Halifax2.6%
  8. Monzo2.5%
  9. First Direct1.5%
  10. TSB0.91%
  11. +2 more
NatWest website (opens in a new tab)

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Which banks compete with NatWest?

NatWest against banks in the United Kingdom, by month

Share of searches by month for Lloyds Bank, Santander, Barclays, NatWest, HSBC, Nationwide, Halifax, Monzo. The figures are in the table below the chart.

View monthly share of searches table
MonthLloyds BankSantanderBarclaysNatWestHSBCNationwideHalifaxMonzoFirst DirectTSBStarling BankChase UK
Oct 202533.1%18.4%12.8%13.3%9.5%4%3.9%1.8%1.6%0.97%0.65%0.18%
Nov 202533.6%19.6%13.7%11.5%8.5%4.2%3.6%1.9%1.7%0.85%0.7%0.15%
Dec 202530.5%21.2%12.7%12.2%8.8%5.5%3.8%1.6%1.8%1.1%0.6%0.15%
Jan 202631.4%23%12.8%10.8%7.8%4.8%3.4%2.2%1.9%0.97%0.8%0.22%
Feb 202631.1%22.7%12.7%10.7%7.7%5.9%3.3%2.1%1.9%0.96%0.79%0.22%
Mar 202631%21.1%13.9%11.7%8.5%4.3%3.9%1.9%1.7%1.1%0.71%0.19%
Apr 202630.6%21.5%12%11.5%8.2%6.4%3.9%1.9%1.7%1.3%0.85%0.18%
May 202630.7%22%11.9%10%7.2%8.2%3.8%2%1.8%1.4%0.74%0.19%
Jun 202631.3%21.8%13%12.5%7.4%4.6%3.6%2.1%1.8%0.93%0.76%0.16%
Jul 202632%22.3%13.3%10.4%7.5%4.7%4%2.1%1.9%0.95%0.77%0.2%
Aug 202632.4%21.9%13.5%10.6%7.5%4.8%3.1%2.6%1.6%1.2%0.78%0.16%
Sep 202635.9%20.9%12.8%10.1%7.3%4.5%2.6%2.5%1.5%0.91%0.75%0.14%

  1. 1.Lloyds Bank

    35.9%

    Held 1st. 3.6M estimated branded searches, +16.3% vs prior month. Share +3.6 points.

  2. 2.Santander

    20.9%

    Held 2nd. 2.1M estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Barclays

    12.8%

    Held 3rd. 1.3M estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.NatWest

    10.1%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.HSBC

    7.3%

    Held 5th. 723K estimated branded searches, +1.3% vs prior month. Share -0.3 points.

  6. 6.Nationwide

    4.5%

    Held 6th. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Halifax

    2.6%

    Held 7th. 256K estimated branded searches, -12.3% vs prior month. Share -0.5 points.

  8. 8.Monzo

    2.5%

    Held 8th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.First Direct

    1.5%

    Held 9th. 150K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.TSB

    0.91%

    Held 10th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.2 points.

  11. 11.Starling Bank

    0.75%

    Held 11th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Chase UK

    0.14%

    Held 12th. 13.5K estimated branded searches, -11.8% vs prior month. Share 0 points.

Compare search popularity between NatWest and its closest rivals

Every comparison with NatWest

16 comparisons

How has branded search demand for NatWest changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NatWest in the United Kingdom fell from 1.5M to 1M.
  • Across the 12 months ending September 2026, NatWest’s share of searches among banks in the United Kingdom decreased from 13.3% to 10.1%.
  • Across the 12 months ending September 2026, NatWest’s share of searches among banks in the United Kingdom peaked at 13.3% in October 2025 and was lowest at 10% in May 2026.
  • Across the 12 months ending September 2026, NatWest fell from 3rd to 4th among banks in the United Kingdom.

How did search popularity change for United Kingdom banks in September 2026?

6 changes

  1. In September 2026, Lloyds Bank gained share of searches among banks in the United Kingdom, from 32.4% to 35.9%.

  2. In September 2026, Santander lost share of searches among banks in the United Kingdom, from 21.9% to 20.9%.

  3. In September 2026, Barclays lost share of searches among banks in the United Kingdom, from 13.5% to 12.8%.

  4. In September 2026, Halifax lost share of searches among banks in the United Kingdom, from 3.1% to 2.6%.

  5. Estimated monthly branded searches for Monzo in the United Kingdom rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

  6. Estimated monthly branded searches for NatWest in the United Kingdom fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026.

How are NatWest’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NatWest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • natwest
  • natwest business loan

Do you work for NatWest? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does NatWest compete?

NatWest is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Banks4th of 1210.1%Shown above
Business lenders6th of 61.9%Show ranking
Creator with pink hair and a pink jacket

Is NatWest your brand?

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