iwoca vs NatWest:Which is more popular?
In September 2026, iwoca had more branded searches than NatWest among business lenders in the United Kingdom. iwoca had about 22,200 branded searches, while NatWest had 1,600. iwoca made up 26.5% of all business lender searches we track, and NatWest accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about business lenders, iwoca appeared in all five answers and NatWest in three. iwoca was mentioned before NatWest in four out of five answers.
Who do people search for more?
iwoca, about 14 searches for every 1 for NatWest
Who does AI mention more?
iwoca, mentioned in every answer we collected
Who does AI recommend more?
iwoca, named ahead of NatWest in 4 of 5 answers
Follow iwoca vs NatWest and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top business lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, iwoca appeared in all five answers. NatWest was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. iwoca was listed before NatWest in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Funding Circle1st- iwoca2nd
Start Up Loans3rd
NatWest4th
Allica Bank5th
Fleximize6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Funding Circle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- iwoca5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Start Up Loans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NatWest3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Allica Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fleximize1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business lenders
5 answers
Asked ChatGPT
“Which business lender should I use in the UK?”
Asked ChatGPT
“What are the best business lenders in the UK?”
Asked ChatGPT
“What's the best business lender in the UK for startup funding?”
Searched Google, AI Overview
“best business lender”
Searched Google, AI Overview
“small business loans uk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is iwoca or NatWest more popular in search?
This chart shows how often people search Google for iwoca and NatWest by name. Each line represents a brand's share of searches for all six business lenders we track, month by month, from searches in United Kingdom.
Share of searches by month for iwoca, NatWest. The figures are in the table below the chart.
View monthly share of searches table
| Month | Funding Circle | iwoca | Allica Bank | Start Up Loans | Fleximize | NatWest |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 24.7% | 26.4% | 7.3% | 2.7% | 2.1% |
| Nov 2025 | 36.7% | 24.5% | 26.3% | 7.3% | 2.6% | 2.6% |
| Dec 2025 | 37.2% | 24.9% | 27.1% | 6% | 2.6% | 2.2% |
| Jan 2026 | 36.6% | 24.5% | 26.3% | 7.3% | 2.7% | 2.7% |
| Feb 2026 | 36.3% | 24.3% | 26.4% | 7.2% | 3.2% | 2.5% |
| Mar 2026 | 36.7% | 24.6% | 26.7% | 7.3% | 2.7% | 2.1% |
| Apr 2026 | 32.4% | 21.7% | 34.7% | 6.5% | 2.9% | 1.9% |
| May 2026 | 35.1% | 23.4% | 31.2% | 5.7% | 2.5% | 2.1% |
| Jun 2026 | 37.7% | 25.3% | 27.4% | 5% | 2.7% | 1.8% |
| Jul 2026 | 37.8% | 25.4% | 27.2% | 5% | 2.7% | 1.8% |
| Aug 2026 | 33.6% | 27.5% | 24.4% | 10% | 2.4% | 2% |
| Sep 2026 | 39.5% | 26.5% | 23.9% | 5.3% | 2.9% | 1.9% |
How has the iwoca and NatWest comparison changed over the last 12 months?
3 findings
- iwoca was ahead of NatWest in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, iwoca’s share of searches among business lenders in the United Kingdom moved from 24.7% to 26.5%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, NatWest’s share of searches among business lenders in the United Kingdom moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for United Kingdom business lenders in September 2026?
2 changes
In September 2026, iwoca lost share of searches among business lenders in the United Kingdom, from 27.5% to 26.5%.
Estimated monthly branded searches for NatWest in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using iwoca’s and NatWest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business lenders
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.