How popular isiwoca in search?
In September 2026, there were an estimated 22.2K branded searches for iwoca in United Kingdom which held steady over the last 12 months. iwoca holds 38.5% estimated Share of Search among United Kingdom business lenders and is ranked 2nd of 3 competitors for search popularity.
Funding Circle57.4%
iwoca38.5%
Fleximize4.2%
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Which business lenders compete with iwoca?
Share of Search by month for Funding Circle, iwoca, Fleximize. The figures are in the table below the chart.
View monthly share of search table
| Month | Funding Circle | iwoca | Fleximize |
|---|---|---|---|
| Oct 2025 | 57.4% | 38.5% | 4.2% |
| Nov 2025 | 57.5% | 38.4% | 4% |
| Dec 2025 | 57.5% | 38.4% | 4% |
| Jan 2026 | 57.4% | 38.5% | 4.2% |
| Feb 2026 | 56.9% | 38% | 5% |
| Mar 2026 | 57.4% | 38.5% | 4.2% |
| Apr 2026 | 56.9% | 38% | 5% |
| May 2026 | 57.5% | 38.4% | 4% |
| Jun 2026 | 57.4% | 38.5% | 4.2% |
| Jul 2026 | 57.4% | 38.5% | 4.2% |
| Aug 2026 | 52.9% | 43.4% | 3.7% |
| Sep 2026 | 57.4% | 38.5% | 4.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.4% | 33.1K | +22.1% | +4.4 points | |
| 2, held 2nd | 38.5% | 22.2K | 0% | -4.9 points | |
| 3, held 3rd | 4.2% | 2.4K | +26.3% | +0.4 points |
57.4%
Held 1st. 33.1K estimated branded searches, +22.1% vs prior month. Share +4.4 points.
2.
iwoca38.5%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -4.9 points.
4.2%
Held 3rd. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.4 points.
Compare search popularity between iwoca and its closest rivals
Every comparison with iwoca
2 comparisons
How has branded search demand for iwoca changed in United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for iwoca in United Kingdom held steady at 22.2K.
- Across the 12 months ending September 2026, iwoca’s estimated Share of Search among business lenders in United Kingdom peaked at 43.4% in August 2026 and was lowest at 38% in February 2026.
How did search popularity change for United Kingdom business lenders in September 2026?
2 changes
In September 2026, Funding Circle gained estimated Share of Search among business lenders in United Kingdom, from 52.9% to 57.4%.
In September 2026, iwoca lost estimated Share of Search among business lenders in United Kingdom, from 43.4% to 38.5%.
How is iwoca measured?
Brandwave collects information about searches that people make online using iwoca’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- iwoca
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Is iwoca your brand?
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