Funding Circle vs iwoca:Which is searched more in United Kingdom?
In September 2026, Funding Circle had more branded searches than iwoca among business lenders in United Kingdom. Funding Circle was estimated to have 33.1K branded searches compared to iwoca’s 22.2K, and held a 57.4% Share of Search versus iwoca’s 38.5%.
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Which is more popular in search, Funding Circle or iwoca?
Compare the lenders small businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Funding Circle, iwoca. The figures are in the table below the chart.
View monthly share of search table
| Month | Funding Circle | iwoca | Fleximize |
|---|---|---|---|
| Oct 2025 | 57.4% | 38.5% | 4.2% |
| Nov 2025 | 57.5% | 38.4% | 4% |
| Dec 2025 | 57.5% | 38.4% | 4% |
| Jan 2026 | 57.4% | 38.5% | 4.2% |
| Feb 2026 | 56.9% | 38% | 5% |
| Mar 2026 | 57.4% | 38.5% | 4.2% |
| Apr 2026 | 56.9% | 38% | 5% |
| May 2026 | 57.5% | 38.4% | 4% |
| Jun 2026 | 57.4% | 38.5% | 4.2% |
| Jul 2026 | 57.4% | 38.5% | 4.2% |
| Aug 2026 | 52.9% | 43.4% | 3.7% |
| Sep 2026 | 57.4% | 38.5% | 4.2% |
How has the Funding Circle and iwoca comparison changed over the last 12 months?
3 findings
- Funding Circle was ahead of iwoca in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Funding Circle’s estimated Share of Search among business lenders in United Kingdom held steady at 57.4%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, iwoca’s estimated Share of Search among business lenders in United Kingdom held steady at 38.5%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for United Kingdom business lenders in September 2026?
2 changes
In September 2026, Funding Circle gained estimated Share of Search among business lenders in United Kingdom, from 52.9% to 57.4%.
In September 2026, iwoca lost estimated Share of Search among business lenders in United Kingdom, from 43.4% to 38.5%.
Other head-to-heads among business lenders
How each brand is measured
Brandwave collects information about searches that people make online using Funding Circle’s and iwoca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Funding Circle
1 branded search term
- funding circle
iwoca
1 branded search term
- iwoca
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