Nationwide vs NatWest:Which is searched more in the United Kingdom?
In September 2026, NatWest had more branded searches than Nationwide among banks in the United Kingdom. NatWest had about 1 million branded searches, while Nationwide had 450,000. NatWest made up 10.1% of all bank searches we track, and Nationwide accounted for 4.5%.
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Is Nationwide or NatWest more popular in search?
Compare the high street banks and building societies people in the UK bank with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for NatWest, Nationwide. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lloyds Bank | Santander | Barclays | NatWest | HSBC | Nationwide | Halifax | Monzo | First Direct | TSB | Starling Bank | Chase UK |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 18.4% | 12.8% | 13.3% | 9.5% | 4% | 3.9% | 1.8% | 1.6% | 0.97% | 0.65% | 0.18% |
| Nov 2025 | 33.6% | 19.6% | 13.7% | 11.5% | 8.5% | 4.2% | 3.6% | 1.9% | 1.7% | 0.85% | 0.7% | 0.15% |
| Dec 2025 | 30.5% | 21.2% | 12.7% | 12.2% | 8.8% | 5.5% | 3.8% | 1.6% | 1.8% | 1.1% | 0.6% | 0.15% |
| Jan 2026 | 31.4% | 23% | 12.8% | 10.8% | 7.8% | 4.8% | 3.4% | 2.2% | 1.9% | 0.97% | 0.8% | 0.22% |
| Feb 2026 | 31.1% | 22.7% | 12.7% | 10.7% | 7.7% | 5.9% | 3.3% | 2.1% | 1.9% | 0.96% | 0.79% | 0.22% |
| Mar 2026 | 31% | 21.1% | 13.9% | 11.7% | 8.5% | 4.3% | 3.9% | 1.9% | 1.7% | 1.1% | 0.71% | 0.19% |
| Apr 2026 | 30.6% | 21.5% | 12% | 11.5% | 8.2% | 6.4% | 3.9% | 1.9% | 1.7% | 1.3% | 0.85% | 0.18% |
| May 2026 | 30.7% | 22% | 11.9% | 10% | 7.2% | 8.2% | 3.8% | 2% | 1.8% | 1.4% | 0.74% | 0.19% |
| Jun 2026 | 31.3% | 21.8% | 13% | 12.5% | 7.4% | 4.6% | 3.6% | 2.1% | 1.8% | 0.93% | 0.76% | 0.16% |
| Jul 2026 | 32% | 22.3% | 13.3% | 10.4% | 7.5% | 4.7% | 4% | 2.1% | 1.9% | 0.95% | 0.77% | 0.2% |
| Aug 2026 | 32.4% | 21.9% | 13.5% | 10.6% | 7.5% | 4.8% | 3.1% | 2.6% | 1.6% | 1.2% | 0.78% | 0.16% |
| Sep 2026 | 35.9% | 20.9% | 12.8% | 10.1% | 7.3% | 4.5% | 2.6% | 2.5% | 1.5% | 0.91% | 0.75% | 0.14% |
How has the Nationwide and NatWest comparison changed over the last 12 months?
3 findings
- NatWest was ahead of Nationwide in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nationwide’s share of searches among banks in the United Kingdom moved from 4% to 4.5%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, NatWest’s share of searches among banks in the United Kingdom moved from 13.3% to 10.1%, and its estimated monthly branded searches moved from 1.5M to 1M.
How did search popularity change for United Kingdom banks in September 2026?
1 change
Estimated monthly branded searches for NatWest in the United Kingdom fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nationwide’s and NatWest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nationwide
1 branded search term
- nationwide building society
NatWest
1 branded search term
- natwest
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