Barclays vs Lloyds Bank:Which is searched more in the United Kingdom?
In September 2026, Lloyds Bank had more branded searches than Barclays among banks in the United Kingdom. Lloyds Bank had about 3.6 million branded searches, while Barclays had 1.3 million. Lloyds Bank made up 35.9% of all bank searches we track, and Barclays accounted for 12.8%.
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Is Barclays or Lloyds Bank more popular in search?
Compare the high street banks and building societies people in the UK bank with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Lloyds Bank, Barclays. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lloyds Bank | Santander | Barclays | NatWest | HSBC | Nationwide | Halifax | Monzo | First Direct | TSB | Starling Bank | Chase UK |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 18.4% | 12.8% | 13.3% | 9.5% | 4% | 3.9% | 1.8% | 1.6% | 0.97% | 0.65% | 0.18% |
| Nov 2025 | 33.6% | 19.6% | 13.7% | 11.5% | 8.5% | 4.2% | 3.6% | 1.9% | 1.7% | 0.85% | 0.7% | 0.15% |
| Dec 2025 | 30.5% | 21.2% | 12.7% | 12.2% | 8.8% | 5.5% | 3.8% | 1.6% | 1.8% | 1.1% | 0.6% | 0.15% |
| Jan 2026 | 31.4% | 23% | 12.8% | 10.8% | 7.8% | 4.8% | 3.4% | 2.2% | 1.9% | 0.97% | 0.8% | 0.22% |
| Feb 2026 | 31.1% | 22.7% | 12.7% | 10.7% | 7.7% | 5.9% | 3.3% | 2.1% | 1.9% | 0.96% | 0.79% | 0.22% |
| Mar 2026 | 31% | 21.1% | 13.9% | 11.7% | 8.5% | 4.3% | 3.9% | 1.9% | 1.7% | 1.1% | 0.71% | 0.19% |
| Apr 2026 | 30.6% | 21.5% | 12% | 11.5% | 8.2% | 6.4% | 3.9% | 1.9% | 1.7% | 1.3% | 0.85% | 0.18% |
| May 2026 | 30.7% | 22% | 11.9% | 10% | 7.2% | 8.2% | 3.8% | 2% | 1.8% | 1.4% | 0.74% | 0.19% |
| Jun 2026 | 31.3% | 21.8% | 13% | 12.5% | 7.4% | 4.6% | 3.6% | 2.1% | 1.8% | 0.93% | 0.76% | 0.16% |
| Jul 2026 | 32% | 22.3% | 13.3% | 10.4% | 7.5% | 4.7% | 4% | 2.1% | 1.9% | 0.95% | 0.77% | 0.2% |
| Aug 2026 | 32.4% | 21.9% | 13.5% | 10.6% | 7.5% | 4.8% | 3.1% | 2.6% | 1.6% | 1.2% | 0.78% | 0.16% |
| Sep 2026 | 35.9% | 20.9% | 12.8% | 10.1% | 7.3% | 4.5% | 2.6% | 2.5% | 1.5% | 0.91% | 0.75% | 0.14% |
How has the Barclays and Lloyds Bank comparison changed over the last 12 months?
3 findings
- Lloyds Bank was ahead of Barclays in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barclays’ share of searches among banks in the United Kingdom held steady at 12.8%, and its estimated monthly branded searches moved from 1.4M to 1.3M.
- Across the 12 months ending September 2026, Lloyds Bank’s share of searches among banks in the United Kingdom moved from 33.1% to 35.9%, and its estimated monthly branded searches moved from 3.7M to 3.6M.
How did search popularity change for United Kingdom banks in September 2026?
2 changes
In September 2026, Lloyds Bank gained share of searches among banks in the United Kingdom, from 32.4% to 35.9%.
In September 2026, Barclays lost share of searches among banks in the United Kingdom, from 13.5% to 12.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Barclays’ and Lloyds Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barclays
2 branded search terms
- barclays
- barclays bank
Lloyds Bank
2 branded search terms
- lloyds
- lloyds bank
Other head-to-heads among banks
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