How popular isLloyds Bank in search?
In September 2026, people searched for Lloyds Bank by name about 3.6 million times in the United Kingdom, about the same as the previous year. These searches made up 35.9% of all United Kingdom bank searches, placing Lloyds Bank first out of 12 banks.
Lloyds Bank35.9%
Santander20.9%
Barclays12.8%
NatWest10.1%
HSBC7.3%
Nationwide4.5%
Halifax2.6%
Monzo2.5%
First Direct1.5%
TSB0.91%- +2 more
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Which banks compete with Lloyds Bank?
Share of searches by month for Lloyds Bank, Santander, Barclays, NatWest, HSBC, Nationwide, Halifax, Monzo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lloyds Bank | Santander | Barclays | NatWest | HSBC | Nationwide | Halifax | Monzo | First Direct | TSB | Starling Bank | Chase UK |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 18.4% | 12.8% | 13.3% | 9.5% | 4% | 3.9% | 1.8% | 1.6% | 0.97% | 0.65% | 0.18% |
| Nov 2025 | 33.6% | 19.6% | 13.7% | 11.5% | 8.5% | 4.2% | 3.6% | 1.9% | 1.7% | 0.85% | 0.7% | 0.15% |
| Dec 2025 | 30.5% | 21.2% | 12.7% | 12.2% | 8.8% | 5.5% | 3.8% | 1.6% | 1.8% | 1.1% | 0.6% | 0.15% |
| Jan 2026 | 31.4% | 23% | 12.8% | 10.8% | 7.8% | 4.8% | 3.4% | 2.2% | 1.9% | 0.97% | 0.8% | 0.22% |
| Feb 2026 | 31.1% | 22.7% | 12.7% | 10.7% | 7.7% | 5.9% | 3.3% | 2.1% | 1.9% | 0.96% | 0.79% | 0.22% |
| Mar 2026 | 31% | 21.1% | 13.9% | 11.7% | 8.5% | 4.3% | 3.9% | 1.9% | 1.7% | 1.1% | 0.71% | 0.19% |
| Apr 2026 | 30.6% | 21.5% | 12% | 11.5% | 8.2% | 6.4% | 3.9% | 1.9% | 1.7% | 1.3% | 0.85% | 0.18% |
| May 2026 | 30.7% | 22% | 11.9% | 10% | 7.2% | 8.2% | 3.8% | 2% | 1.8% | 1.4% | 0.74% | 0.19% |
| Jun 2026 | 31.3% | 21.8% | 13% | 12.5% | 7.4% | 4.6% | 3.6% | 2.1% | 1.8% | 0.93% | 0.76% | 0.16% |
| Jul 2026 | 32% | 22.3% | 13.3% | 10.4% | 7.5% | 4.7% | 4% | 2.1% | 1.9% | 0.95% | 0.77% | 0.2% |
| Aug 2026 | 32.4% | 21.9% | 13.5% | 10.6% | 7.5% | 4.8% | 3.1% | 2.6% | 1.6% | 1.2% | 0.78% | 0.16% |
| Sep 2026 | 35.9% | 20.9% | 12.8% | 10.1% | 7.3% | 4.5% | 2.6% | 2.5% | 1.5% | 0.91% | 0.75% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 3.6M | +16.3% | +3.6 points | |
| 2, held 2nd | 20.9% | 2.1M | 0% | -1 points | |
| 3, held 3rd | 12.8% | 1.3M | 0% | -0.6 points | |
| 4, held 4th | 10.1% | 1M | 0% | -0.5 points | |
| 5, held 5th | 7.3% | 723K | +1.3% | -0.3 points | |
| 6, held 6th | 4.5% | 450K | 0% | -0.2 points | |
| 7, held 7th | 2.6% | 256K | -12.3% | -0.5 points | |
| 8, held 8th | 2.5% | 246K | 0% | -0.1 points | |
| 9, held 9th | 1.5% | 150K | 0% | -0.1 points | |
| 10, held 10th | 0.91% | 90.5K | -17.7% | -0.2 points | |
| 11, held 11th | 0.75% | 74K | 0% | 0 points | |
| 12, held 12th | 0.14% | 13.5K | -11.8% | 0 points |
35.9%
Held 1st. 3.6M estimated branded searches, +16.3% vs prior month. Share +3.6 points.
20.9%
Held 2nd. 2.1M estimated branded searches, 0% vs prior month. Share -1 points.
3.
Barclays12.8%
Held 3rd. 1.3M estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
NatWest10.1%
Held 4th. 1M estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
HSBC7.3%
Held 5th. 723K estimated branded searches, +1.3% vs prior month. Share -0.3 points.
4.5%
Held 6th. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.
Halifax2.6%
Held 7th. 256K estimated branded searches, -12.3% vs prior month. Share -0.5 points.
8.
Monzo2.5%
Held 8th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.5%
Held 9th. 150K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
TSB0.91%
Held 10th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.2 points.
0.75%
Held 11th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Chase UK0.14%
Held 12th. 13.5K estimated branded searches, -11.8% vs prior month. Share 0 points.
Compare search popularity between Lloyds Bank and its closest rivals
Every comparison with Lloyds Bank
11 comparisons
How has branded search demand for Lloyds Bank changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lloyds Bank in the United Kingdom held steady, from 3.7M to 3.6M.
- Across the 12 months ending September 2026, Lloyds Bank’s share of searches among banks in the United Kingdom increased from 33.1% to 35.9%.
- Across the 12 months ending September 2026, Lloyds Bank’s share of searches among banks in the United Kingdom peaked at 35.9% in September 2026 and was lowest at 30.5% in December 2025.
How did search popularity change for United Kingdom banks in September 2026?
6 changes
In September 2026, Lloyds Bank gained share of searches among banks in the United Kingdom, from 32.4% to 35.9%.
In September 2026, Santander lost share of searches among banks in the United Kingdom, from 21.9% to 20.9%.
In September 2026, Barclays lost share of searches among banks in the United Kingdom, from 13.5% to 12.8%.
In September 2026, Halifax lost share of searches among banks in the United Kingdom, from 3.1% to 2.6%.
Estimated monthly branded searches for Monzo in the United Kingdom rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
Estimated monthly branded searches for NatWest in the United Kingdom fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026.
How are Lloyds Bank’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lloyds Bank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lloyds
- lloyds bank
Who owns Lloyds Bank?
Lloyds Bank is owned by Lloyds Banking Group. Brandwave also tracks Halifax, owned by the same company, in the United Kingdom.
Do you work for Lloyds Bank? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Lloyds Bank your brand?
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