How popular isStarling Bank?
In September 2026, people searched for Starling Bank by name about 81,200 times in the United Kingdom, about the same as the previous year. These searches made up 0.75% of all United Kingdom bank searches, placing Starling Bank 11th out of 12 banks. When we asked both ChatGPT and Google AI Overviews about banks, Starling Bank appeared in three of the five answers and was the third most recommended of the 12.
Starling Bank is the 11th most searched of 12 competitors and the third most recommended in AI answers.
Lloyds BankShare of searches 35.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
SantanderShare of searches 20.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
BarclaysShare of searches 12.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
NatWestShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
Starling BankShare of searches 0.75%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top banks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Starling Bank was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Starling Bank is the third most recommended of the 12.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Barclays1st
First Direct2nd- Starling Bank3rd
Monzo4th
HSBC5th
Chase UK6th
Nationwide7th- Lloyds Bank8th
- Santander9th
- NatWest10th
- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barclays4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HSBC4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- First Direct4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Monzo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Starling Bank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nationwide2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chase UK2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lloyds Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Santander1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NatWest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about banks
5 answers
Asked ChatGPT
“Which bank should I open a current account with in the UK?”
Asked ChatGPT
“What are the best banks in the UK?”
Asked ChatGPT
“What's the best UK bank account for switching incentives?”
Searched Google, AI Overview
“bank account”
Searched Google, AI Overview
“best bank account”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which banks compete with Starling Bank?
Share of searches by month for Lloyds Bank, Santander, Barclays, NatWest, HSBC, Nationwide, Halifax, Monzo, Starling Bank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lloyds Bank | Santander | Barclays | NatWest | HSBC | Nationwide | Halifax | Monzo | First Direct | TSB | Starling Bank | Chase UK |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 18.4% | 12.8% | 13.3% | 9.5% | 4% | 3.9% | 1.8% | 1.6% | 0.97% | 0.65% | 0.18% |
| Nov 2025 | 33.6% | 19.6% | 13.7% | 11.5% | 8.5% | 4.2% | 3.6% | 1.9% | 1.7% | 0.85% | 0.7% | 0.15% |
| Dec 2025 | 30.5% | 21.2% | 12.7% | 12.2% | 8.8% | 5.5% | 3.8% | 1.6% | 1.8% | 1.1% | 0.6% | 0.15% |
| Jan 2026 | 31.4% | 23% | 12.8% | 10.8% | 7.8% | 4.8% | 3.4% | 2.2% | 1.9% | 0.97% | 0.8% | 0.22% |
| Feb 2026 | 31.1% | 22.7% | 12.7% | 10.7% | 7.7% | 5.9% | 3.3% | 2.1% | 1.9% | 0.96% | 0.79% | 0.22% |
| Mar 2026 | 31% | 21.1% | 13.9% | 11.7% | 8.5% | 4.3% | 3.9% | 1.9% | 1.7% | 1.1% | 0.71% | 0.19% |
| Apr 2026 | 30.6% | 21.5% | 12% | 11.5% | 8.2% | 6.4% | 3.9% | 1.9% | 1.7% | 1.3% | 0.85% | 0.18% |
| May 2026 | 30.7% | 22% | 11.9% | 10% | 7.2% | 8.2% | 3.8% | 2% | 1.8% | 1.4% | 0.74% | 0.19% |
| Jun 2026 | 31.3% | 21.8% | 13% | 12.5% | 7.4% | 4.6% | 3.6% | 2.1% | 1.8% | 0.93% | 0.76% | 0.16% |
| Jul 2026 | 32% | 22.3% | 13.3% | 10.4% | 7.5% | 4.7% | 4% | 2.1% | 1.9% | 0.95% | 0.77% | 0.2% |
| Aug 2026 | 32.4% | 21.9% | 13.5% | 10.6% | 7.5% | 4.8% | 3.1% | 2.6% | 1.6% | 1.2% | 0.78% | 0.16% |
| Sep 2026 | 35.9% | 20.9% | 12.8% | 10.1% | 7.3% | 4.5% | 2.6% | 2.5% | 1.5% | 0.91% | 0.75% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 3.6M | +16.3% | +3.6 points | |
| 2, held 2nd | 20.9% | 2.1M | 0% | -1 points | |
| 3, held 3rd | 12.8% | 1.3M | 0% | -0.6 points | |
| 4, held 4th | 10.1% | 1M | 0% | -0.5 points | |
| 5, held 5th | 7.3% | 723K | +1.3% | -0.3 points | |
| 6, held 6th | 4.5% | 450K | 0% | -0.2 points | |
| 7, held 7th | 2.6% | 256K | -12.3% | -0.5 points | |
| 8, held 8th | 2.5% | 246K | 0% | -0.1 points | |
| 9, held 9th | 1.5% | 150K | 0% | -0.1 points | |
| 10, held 10th | 0.91% | 90.5K | -17.7% | -0.2 points | |
| 11, held 11th | 0.75% | 74K | 0% | 0 points | |
| 12, held 12th | 0.14% | 13.5K | -11.8% | 0 points |
35.9%
Held 1st. 3.6M estimated branded searches, +16.3% vs prior month. Share +3.6 points.
20.9%
Held 2nd. 2.1M estimated branded searches, 0% vs prior month. Share -1 points.
3.
Barclays12.8%
Held 3rd. 1.3M estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
NatWest10.1%
Held 4th. 1M estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
HSBC7.3%
Held 5th. 723K estimated branded searches, +1.3% vs prior month. Share -0.3 points.
4.5%
Held 6th. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.
Halifax2.6%
Held 7th. 256K estimated branded searches, -12.3% vs prior month. Share -0.5 points.
8.
Monzo2.5%
Held 8th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.5%
Held 9th. 150K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
TSB0.91%
Held 10th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.2 points.
0.75%
Held 11th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Chase UK0.14%
Held 12th. 13.5K estimated branded searches, -11.8% vs prior month. Share 0 points.
Compare popularity between Starling Bank and its closest rivals
Every comparison with Starling Bank
15 comparisons
- Revolut vs Starling Bank
- Barclays vs Starling Bank
- First Direct vs Starling Bank
- Halifax vs Starling Bank
- HSBC vs Starling Bank
- Lloyds Bank vs Starling Bank
- Monzo vs Starling Bank
- Nationwide vs Starling Bank
- NatWest vs Starling Bank
- Santander vs Starling Bank
- Starling Bank vs TSB
- Chase UK vs Starling Bank
- ANNA vs Starling Bank
- Mettle vs Starling Bank
- Starling Bank vs Tide
How has branded search demand for Starling Bank changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Starling Bank in the United Kingdom held steady, from 82K to 81.2K.
- Across the 12 months ending September 2026, Starling Bank’s share of searches among banks in the United Kingdom held steady, from 0.65% to 0.75%.
How did search popularity change for United Kingdom banks in September 2026?
6 changes
In September 2026, Lloyds Bank gained share of searches among banks in the United Kingdom, from 32.4% to 35.9%.
In September 2026, Santander lost share of searches among banks in the United Kingdom, from 21.9% to 20.9%.
In September 2026, Barclays lost share of searches among banks in the United Kingdom, from 13.5% to 12.8%.
In September 2026, Halifax lost share of searches among banks in the United Kingdom, from 3.1% to 2.6%.
Estimated monthly branded searches for Monzo in the United Kingdom rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
Estimated monthly branded searches for NatWest in the United Kingdom fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026.
How are Starling Bank’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Starling Bank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bank starling
- starling app
- starling bank
- starling bank app
- starling bank application
- starling bank card
- starling bank loans
- starling business
- starling business bank
- starling card
- starling interest rates
Do you work for Starling Bank? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Starling Bank compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Banks | 11th of 12 | 0.75% | Shown above |
| Neobanks | 3rd of 4 | 23.6% | Show ranking |
| Business bank accounts | 6th of 6 | 1.3% | Show ranking |
Is Starling Bank your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.