Starling Bank vs Tide:Which is more popular?
In September 2026, Tide had more branded searches than Starling Bank among business bank accounts in the United Kingdom. Tide had about 11,200 branded searches, while Starling Bank had 880. Tide made up 16.8% of all business bank account searches we track, and Starling Bank accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about business bank accounts, both Starling Bank and Tide appeared in all five answers. Starling Bank was mentioned before Tide in every answer.
Who do people search for more?
Tide, about 13 searches for every 1 for Starling Bank
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Starling Bank, named ahead of Tide in every answer
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Top business bank accounts in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Starling Bank and Tide showed up in all five answers. Starling Bank was listed before Tide in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tide5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Monzo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Starling Bank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mettle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Revolut2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ANNA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business bank accounts
5 answers
Asked ChatGPT
“Which business bank account should I open for my small business in the UK?”
Asked ChatGPT
“What are the best business bank accounts in the UK?”
Asked ChatGPT
“What's the best business bank account in the UK for a sole trader?”
Searched Google, AI Overview
“business bank account”
Searched Google, AI Overview
“best business bank account”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Starling Bank or Tide more popular in search?
This chart shows how often people search Google for Starling Bank and Tide by name. Each line represents a brand's share of searches for all six business bank accounts we track, month by month, from searches in United Kingdom.
Share of searches by month for Tide, Starling Bank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Revolut | Mettle | Tide | Monzo | ANNA | Starling Bank |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 20.8% | 18.9% | 7.6% | 5.1% | 1% |
| Nov 2025 | 46.1% | 16.8% | 22.4% | 7.5% | 6.1% | 1% |
| Dec 2025 | 48.7% | 17.8% | 19.4% | 7.9% | 5.2% | 1.1% |
| Jan 2026 | 44.5% | 19.9% | 17.6% | 10.9% | 5.9% | 1.2% |
| Feb 2026 | 47.8% | 17.5% | 18.9% | 9.5% | 5.2% | 1% |
| Mar 2026 | 45.2% | 20.2% | 18.3% | 9% | 6% | 1.2% |
| Apr 2026 | 47% | 17.2% | 19% | 9.4% | 6.2% | 1.2% |
| May 2026 | 47.3% | 17.3% | 19.6% | 9.4% | 5.1% | 1.3% |
| Jun 2026 | 48% | 17.6% | 19.9% | 7.8% | 5.2% | 1.5% |
| Jul 2026 | 49.6% | 18.1% | 16.8% | 8.1% | 5.4% | 1.9% |
| Aug 2026 | 50.6% | 18.5% | 16.7% | 8.3% | 4.4% | 1.5% |
| Sep 2026 | 49.6% | 18.1% | 16.8% | 9.9% | 4.3% | 1.3% |
How has the Starling Bank and Tide comparison changed over the last 12 months?
3 findings
- Tide was ahead of Starling Bank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Starling Bank’s share of searches among business bank accounts in the United Kingdom moved from 1% to 1.3%, and its estimated monthly branded searches moved from 720 to 880.
- Across the 12 months ending September 2026, Tide’s share of searches among business bank accounts in the United Kingdom moved from 18.9% to 16.8%, and its estimated monthly branded searches moved from 13.4K to 11.2K.
How did search popularity change for United Kingdom business bank accounts in September 2026?
2 changes
Estimated monthly branded searches for Starling Bank in the United Kingdom rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
Estimated monthly branded searches for Tide in the United Kingdom fell 16.4% over 12 measured months, from 13.4K to 11.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Starling Bank’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Starling Bank
1 branded search term
- starling business
Tide
2 branded search terms
- tide bank
- tide business
Other head-to-heads among business bank accounts
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