How popular isStarling Bank?
In September 2026, people searched for Starling Bank by name about 81,200 times in the United Kingdom, about the same as the previous year. These searches made up 1.3% of all United Kingdom business bank account searches, placing Starling Bank sixth out of six accounts. When we asked both ChatGPT and Google AI Overviews about business bank accounts, Starling Bank appeared in all answers and was the most recommended of the six.
Starling Bank is the sixth most searched of 6 competitors and the most recommended in AI answers.
RevolutShare of searches 49.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
MettleShare of searches 18.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
TideShare of searches 16.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
MonzoShare of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Starling BankShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top business bank accounts in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Starling Bank appeared in all five answers. Starling Bank is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tide5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monzo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Starling Bank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mettle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Revolut2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ANNA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business bank accounts
5 answers
Asked ChatGPT
“Which business bank account should I open for my small business in the UK?”
Asked ChatGPT
“What are the best business bank accounts in the UK?”
Asked ChatGPT
“What's the best business bank account in the UK for a sole trader?”
Searched Google, AI Overview
“business bank account”
Searched Google, AI Overview
“best business bank account”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which business bank accounts compete with Starling Bank?
Share of searches by month for Revolut, Mettle, Tide, Monzo, ANNA, Starling Bank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Revolut | Mettle | Tide | Monzo | ANNA | Starling Bank |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 20.8% | 18.9% | 7.6% | 5.1% | 1% |
| Nov 2025 | 46.1% | 16.8% | 22.4% | 7.5% | 6.1% | 1% |
| Dec 2025 | 48.7% | 17.8% | 19.4% | 7.9% | 5.2% | 1.1% |
| Jan 2026 | 44.5% | 19.9% | 17.6% | 10.9% | 5.9% | 1.2% |
| Feb 2026 | 47.8% | 17.5% | 18.9% | 9.5% | 5.2% | 1% |
| Mar 2026 | 45.2% | 20.2% | 18.3% | 9% | 6% | 1.2% |
| Apr 2026 | 47% | 17.2% | 19% | 9.4% | 6.2% | 1.2% |
| May 2026 | 47.3% | 17.3% | 19.6% | 9.4% | 5.1% | 1.3% |
| Jun 2026 | 48% | 17.6% | 19.9% | 7.8% | 5.2% | 1.5% |
| Jul 2026 | 49.6% | 18.1% | 16.8% | 8.1% | 5.4% | 1.9% |
| Aug 2026 | 50.6% | 18.5% | 16.7% | 8.3% | 4.4% | 1.5% |
| Sep 2026 | 49.6% | 18.1% | 16.8% | 9.9% | 4.3% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.6% | 33.1K | 0% | -1 points | |
| 2, held 2nd | 18.1% | 12.1K | 0% | -0.4 points | |
| 3, held 3rd | 16.8% | 11.2K | +2.8% | +0.1 points | |
| 4, held 4th | 9.9% | 6.6K | +22.2% | +1.6 points | |
| 5, held 5th | 4.3% | 2.9K | 0% | -0.1 points | |
| 6, held 6th | 1.3% | 880 | -12% | -0.2 points |
1.
Revolut49.6%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.
2.
Mettle18.1%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Tide16.8%
Held 3rd. 11.2K estimated branded searches, +2.8% vs prior month. Share +0.1 points.
4.
Monzo9.9%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.6 points.
5.
ANNA4.3%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.3%
Held 6th. 880 estimated branded searches, -12% vs prior month. Share -0.2 points.
Compare popularity between Starling Bank and its closest rivals
Every comparison with Starling Bank
15 comparisons
- Revolut vs Starling Bank
- Barclays vs Starling Bank
- First Direct vs Starling Bank
- Halifax vs Starling Bank
- HSBC vs Starling Bank
- Lloyds Bank vs Starling Bank
- Monzo vs Starling Bank
- Nationwide vs Starling Bank
- NatWest vs Starling Bank
- Santander vs Starling Bank
- Starling Bank vs TSB
- Chase UK vs Starling Bank
- ANNA vs Starling Bank
- Mettle vs Starling Bank
- Starling Bank vs Tide
How has branded search demand for Starling Bank changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Starling Bank in the United Kingdom held steady, from 82K to 81.2K.
- Across the 12 months ending September 2026, Starling Bank’s share of searches among business bank accounts in the United Kingdom held steady, from 1% to 1.3%.
How did search popularity change for United Kingdom business bank accounts in September 2026?
6 changes
In September 2026, Monzo gained share of searches among business bank accounts in the United Kingdom, from 8.3% to 9.9%.
In September 2026, Revolut lost share of searches among business bank accounts in the United Kingdom, from 50.6% to 49.6%.
Estimated monthly branded searches for Starling Bank in the United Kingdom rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
Estimated monthly branded searches for ANNA in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Mettle in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Estimated monthly branded searches for Tide in the United Kingdom fell 16.4% over 12 measured months, from 13.4K to 11.2K in September 2026.
How are Starling Bank’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Starling Bank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bank starling
- starling app
- starling bank
- starling bank app
- starling bank application
- starling bank card
- starling bank loans
- starling business
- starling business bank
- starling card
- starling interest rates
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Where does Starling Bank compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Banks | 11th of 12 | 0.75% | Show ranking |
| Neobanks | 3rd of 4 | 23.6% | Show ranking |
| Business bank accounts | 6th of 6 | 1.3% | Shown above |
Is Starling Bank your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.