ANNA vs Starling Bank:Which is more popular?
In September 2026, ANNA had more branded searches than Starling Bank among business bank accounts in the United Kingdom. ANNA had about 2,900 branded searches, while Starling Bank had 880. ANNA made up 4.3% of all business bank account searches we track, and Starling Bank accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about business bank accounts, Starling Bank appeared in all five answers and ANNA in none.
Who do people search for more?
ANNA, about 3 searches for every 1 for Starling Bank
Who does AI mention more?
Starling Bank, mentioned in every answer we collected
Who does AI recommend more?
Starling Bank, the only one of the two named
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Top business bank accounts in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Starling Bank appeared in all five answers. ANNA did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tide5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Monzo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Starling Bank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mettle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Revolut2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- ANNA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business bank accounts
5 answers
Asked ChatGPT
“Which business bank account should I open for my small business in the UK?”
Asked ChatGPT
“What are the best business bank accounts in the UK?”
Asked ChatGPT
“What's the best business bank account in the UK for a sole trader?”
Searched Google, AI Overview
“business bank account”
Searched Google, AI Overview
“best business bank account”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is ANNA or Starling Bank more popular in search?
This chart shows how often people search Google for ANNA and Starling Bank by name. Each line represents a brand's share of searches for all six business bank accounts we track, month by month, from searches in United Kingdom.
Share of searches by month for ANNA, Starling Bank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Revolut | Mettle | Tide | Monzo | ANNA | Starling Bank |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 20.8% | 18.9% | 7.6% | 5.1% | 1% |
| Nov 2025 | 46.1% | 16.8% | 22.4% | 7.5% | 6.1% | 1% |
| Dec 2025 | 48.7% | 17.8% | 19.4% | 7.9% | 5.2% | 1.1% |
| Jan 2026 | 44.5% | 19.9% | 17.6% | 10.9% | 5.9% | 1.2% |
| Feb 2026 | 47.8% | 17.5% | 18.9% | 9.5% | 5.2% | 1% |
| Mar 2026 | 45.2% | 20.2% | 18.3% | 9% | 6% | 1.2% |
| Apr 2026 | 47% | 17.2% | 19% | 9.4% | 6.2% | 1.2% |
| May 2026 | 47.3% | 17.3% | 19.6% | 9.4% | 5.1% | 1.3% |
| Jun 2026 | 48% | 17.6% | 19.9% | 7.8% | 5.2% | 1.5% |
| Jul 2026 | 49.6% | 18.1% | 16.8% | 8.1% | 5.4% | 1.9% |
| Aug 2026 | 50.6% | 18.5% | 16.7% | 8.3% | 4.4% | 1.5% |
| Sep 2026 | 49.6% | 18.1% | 16.8% | 9.9% | 4.3% | 1.3% |
How has the ANNA and Starling Bank comparison changed over the last 12 months?
3 findings
- ANNA was ahead of Starling Bank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ANNA’s share of searches among business bank accounts in the United Kingdom moved from 5.1% to 4.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Starling Bank’s share of searches among business bank accounts in the United Kingdom moved from 1% to 1.3%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for United Kingdom business bank accounts in September 2026?
2 changes
Estimated monthly branded searches for Starling Bank in the United Kingdom rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
Estimated monthly branded searches for ANNA in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ANNA’s and Starling Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ANNA
1 branded search term
- anna money
Starling Bank
1 branded search term
- starling business
Other head-to-heads among business bank accounts
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