Mettle vs Tide:Which is more popular?
In September 2026, Mettle had more branded searches than Tide among business bank accounts in the United Kingdom. Mettle had about 12,100 branded searches, while Tide had 11,200. Mettle made up 18.1% of all business bank account searches we track, and Tide accounted for 16.8%. When we asked ChatGPT and Google AI Overviews about business bank accounts, Tide appeared in all five answers and Mettle in four. Tide was mentioned before Mettle in three out of five answers.
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Top business bank accounts in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tide appeared in all five answers. Mettle was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tide was listed before Mettle in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tide5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Monzo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Starling Bank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mettle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Revolut2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ANNA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business bank accounts
5 answers
Asked ChatGPT
“Which business bank account should I open for my small business in the UK?”
Asked ChatGPT
“What are the best business bank accounts in the UK?”
Asked ChatGPT
“What's the best business bank account in the UK for a sole trader?”
Searched Google, AI Overview
“business bank account”
Searched Google, AI Overview
“best business bank account”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Mettle or Tide more popular in search?
This chart shows how often people search Google for Mettle and Tide by name. Each line represents a brand's share of searches for all six business bank accounts we track, month by month, from searches in United Kingdom.
Share of searches by month for Mettle, Tide. The figures are in the table below the chart.
View monthly share of searches table
| Month | Revolut | Mettle | Tide | Monzo | ANNA | Starling Bank |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 20.8% | 18.9% | 7.6% | 5.1% | 1% |
| Nov 2025 | 46.1% | 16.8% | 22.4% | 7.5% | 6.1% | 1% |
| Dec 2025 | 48.7% | 17.8% | 19.4% | 7.9% | 5.2% | 1.1% |
| Jan 2026 | 44.5% | 19.9% | 17.6% | 10.9% | 5.9% | 1.2% |
| Feb 2026 | 47.8% | 17.5% | 18.9% | 9.5% | 5.2% | 1% |
| Mar 2026 | 45.2% | 20.2% | 18.3% | 9% | 6% | 1.2% |
| Apr 2026 | 47% | 17.2% | 19% | 9.4% | 6.2% | 1.2% |
| May 2026 | 47.3% | 17.3% | 19.6% | 9.4% | 5.1% | 1.3% |
| Jun 2026 | 48% | 17.6% | 19.9% | 7.8% | 5.2% | 1.5% |
| Jul 2026 | 49.6% | 18.1% | 16.8% | 8.1% | 5.4% | 1.9% |
| Aug 2026 | 50.6% | 18.5% | 16.7% | 8.3% | 4.4% | 1.5% |
| Sep 2026 | 49.6% | 18.1% | 16.8% | 9.9% | 4.3% | 1.3% |
How has the Mettle and Tide comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Tide took it in November 2025, Mettle took it in January 2026, Tide took it in February 2026, Mettle took it in March 2026, Tide took it in April 2026, Mettle took it in July 2026.
- Across the 12 months ending September 2026, Mettle’s share of searches among business bank accounts in the United Kingdom moved from 20.8% to 18.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Tide’s share of searches among business bank accounts in the United Kingdom moved from 18.9% to 16.8%, and its estimated monthly branded searches moved from 13.4K to 11.2K.
How did search popularity change for United Kingdom business bank accounts in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mettle’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business bank accounts
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