Brandwave

How popular isTide?

In September 2026, people searched for Tide by name about 11,200 times in the United Kingdom, a 16.4% decrease from the previous year. These searches made up 16.8% of all United Kingdom business bank account searches, placing Tide third out of six accounts. When we asked both ChatGPT and Google AI Overviews about business bank accounts, Tide appeared in all answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Tide is the third most searched of 6 competitors and the fourth most recommended in AI answers.

  1. RevolutShare of searches 49.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. MettleShare of searches 18.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. TideShare of searches 16.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. MonzoShare of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. ANNAShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

Tide website (opens in a new tab)

Follow Tide and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top business bank accounts in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tide appeared in all five answers. Tide is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Starling Bank1st
  2. Monzo2nd
  3. Mettle3rd
  4. Tide4th
  5. Revolut5th
  6. ANNA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tide5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monzo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Starling Bank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mettle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revolut2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANNA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business bank accounts

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which business bank accounts compete with Tide?

Tide against business bank accounts in the United Kingdom, by month

Share of searches by month for Revolut, Mettle, Tide, Monzo, ANNA. The figures are in the table below the chart.

View monthly share of searches table
MonthRevolutMettleTideMonzoANNAStarling Bank
Oct 202546.6%20.8%18.9%7.6%5.1%1%
Nov 202546.1%16.8%22.4%7.5%6.1%1%
Dec 202548.7%17.8%19.4%7.9%5.2%1.1%
Jan 202644.5%19.9%17.6%10.9%5.9%1.2%
Feb 202647.8%17.5%18.9%9.5%5.2%1%
Mar 202645.2%20.2%18.3%9%6%1.2%
Apr 202647%17.2%19%9.4%6.2%1.2%
May 202647.3%17.3%19.6%9.4%5.1%1.3%
Jun 202648%17.6%19.9%7.8%5.2%1.5%
Jul 202649.6%18.1%16.8%8.1%5.4%1.9%
Aug 202650.6%18.5%16.7%8.3%4.4%1.5%
Sep 202649.6%18.1%16.8%9.9%4.3%1.3%

  1. 1.Revolut

    49.6%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Mettle

    18.1%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Tide

    16.8%

    Held 3rd. 11.2K estimated branded searches, +2.8% vs prior month. Share +0.1 points.

  4. 4.Monzo

    9.9%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.6 points.

  5. 5.ANNA

    4.3%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Starling Bank

    1.3%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share -0.2 points.

Compare popularity between Tide and its closest rivals

Every comparison with Tide

5 comparisons

How has branded search demand for Tide changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tide in the United Kingdom fell from 13.4K to 11.2K.
  • Across the 12 months ending September 2026, Tide’s share of searches among business bank accounts in the United Kingdom decreased from 18.9% to 16.8%.
  • Across the 12 months ending September 2026, Tide’s share of searches among business bank accounts in the United Kingdom peaked at 22.4% in November 2025 and was lowest at 16.7% in August 2026.

How did search popularity change for United Kingdom business bank accounts in September 2026?

6 changes

  1. In September 2026, Monzo gained share of searches among business bank accounts in the United Kingdom, from 8.3% to 9.9%.

  2. In September 2026, Revolut lost share of searches among business bank accounts in the United Kingdom, from 50.6% to 49.6%.

  3. Estimated monthly branded searches for Starling Bank in the United Kingdom rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

  4. Estimated monthly branded searches for ANNA in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Mettle in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Tide in the United Kingdom fell 16.4% over 12 measured months, from 13.4K to 11.2K in September 2026.

How are Tide’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tide’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tide bank
  • tide business

Do you work for Tide? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Tide your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free