ANNA vs Tide:Which is more popular?
In September 2026, Tide had more branded searches than ANNA among business bank accounts in the United Kingdom. Tide had about 11,200 branded searches, while ANNA had 2,900. Tide made up 16.8% of all business bank account searches we track, and ANNA accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about business bank accounts, Tide appeared in all five answers and ANNA in none.
Who do people search for more?
Tide, about 4 searches for every 1 for ANNA
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Top business bank accounts in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tide appeared in all five answers. ANNA did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tide5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Monzo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Starling Bank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mettle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Revolut2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ANNA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business bank accounts
5 answers
Asked ChatGPT
“Which business bank account should I open for my small business in the UK?”
Asked ChatGPT
“What are the best business bank accounts in the UK?”
Asked ChatGPT
“What's the best business bank account in the UK for a sole trader?”
Searched Google, AI Overview
“business bank account”
Searched Google, AI Overview
“best business bank account”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is ANNA or Tide more popular in search?
This chart shows how often people search Google for ANNA and Tide by name. Each line represents a brand's share of searches for all six business bank accounts we track, month by month, from searches in United Kingdom.
Share of searches by month for Tide, ANNA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Revolut | Mettle | Tide | Monzo | ANNA | Starling Bank |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 20.8% | 18.9% | 7.6% | 5.1% | 1% |
| Nov 2025 | 46.1% | 16.8% | 22.4% | 7.5% | 6.1% | 1% |
| Dec 2025 | 48.7% | 17.8% | 19.4% | 7.9% | 5.2% | 1.1% |
| Jan 2026 | 44.5% | 19.9% | 17.6% | 10.9% | 5.9% | 1.2% |
| Feb 2026 | 47.8% | 17.5% | 18.9% | 9.5% | 5.2% | 1% |
| Mar 2026 | 45.2% | 20.2% | 18.3% | 9% | 6% | 1.2% |
| Apr 2026 | 47% | 17.2% | 19% | 9.4% | 6.2% | 1.2% |
| May 2026 | 47.3% | 17.3% | 19.6% | 9.4% | 5.1% | 1.3% |
| Jun 2026 | 48% | 17.6% | 19.9% | 7.8% | 5.2% | 1.5% |
| Jul 2026 | 49.6% | 18.1% | 16.8% | 8.1% | 5.4% | 1.9% |
| Aug 2026 | 50.6% | 18.5% | 16.7% | 8.3% | 4.4% | 1.5% |
| Sep 2026 | 49.6% | 18.1% | 16.8% | 9.9% | 4.3% | 1.3% |
How has the ANNA and Tide comparison changed over the last 12 months?
3 findings
- Tide was ahead of ANNA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ANNA’s share of searches among business bank accounts in the United Kingdom moved from 5.1% to 4.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Tide’s share of searches among business bank accounts in the United Kingdom moved from 18.9% to 16.8%, and its estimated monthly branded searches moved from 13.4K to 11.2K.
How did search popularity change for United Kingdom business bank accounts in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ANNA’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business bank accounts
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