Mettle vs Tide:Which is searched more in the United Kingdom?
In September 2026, Mettle had more branded searches than Tide among business bank accounts in the United Kingdom. Mettle had about 12,100 branded searches, while Tide had 11,200. Mettle made up 18.1% of all business bank account searches we track, and Tide accounted for 16.8%.
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Is Mettle or Tide more popular in search?
Compare the business bank accounts UK sole traders and small companies open. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Mettle, Tide. The figures are in the table below the chart.
View monthly share of searches table
| Month | Revolut | Mettle | Tide | Monzo | ANNA | Starling Bank |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 20.8% | 18.9% | 7.6% | 5.1% | 1% |
| Nov 2025 | 46.1% | 16.8% | 22.4% | 7.5% | 6.1% | 1% |
| Dec 2025 | 48.7% | 17.8% | 19.4% | 7.9% | 5.2% | 1.1% |
| Jan 2026 | 44.5% | 19.9% | 17.6% | 10.9% | 5.9% | 1.2% |
| Feb 2026 | 47.8% | 17.5% | 18.9% | 9.5% | 5.2% | 1% |
| Mar 2026 | 45.2% | 20.2% | 18.3% | 9% | 6% | 1.2% |
| Apr 2026 | 47% | 17.2% | 19% | 9.4% | 6.2% | 1.2% |
| May 2026 | 47.3% | 17.3% | 19.6% | 9.4% | 5.1% | 1.3% |
| Jun 2026 | 48% | 17.6% | 19.9% | 7.8% | 5.2% | 1.5% |
| Jul 2026 | 49.6% | 18.1% | 16.8% | 8.1% | 5.4% | 1.9% |
| Aug 2026 | 50.6% | 18.5% | 16.7% | 8.3% | 4.4% | 1.5% |
| Sep 2026 | 49.6% | 18.1% | 16.8% | 9.9% | 4.3% | 1.3% |
How has the Mettle and Tide comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Tide took it in November 2025, Mettle took it in January 2026, Tide took it in February 2026, Mettle took it in March 2026, Tide took it in April 2026, Mettle took it in July 2026.
- Across the 12 months ending September 2026, Mettle’s share of searches among business bank accounts in the United Kingdom moved from 20.8% to 18.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Tide’s share of searches among business bank accounts in the United Kingdom moved from 18.9% to 16.8%, and its estimated monthly branded searches moved from 13.4K to 11.2K.
How did search popularity change for United Kingdom business bank accounts in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mettle’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business bank accounts
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