How popular isStarling Bank in search?
In September 2026, there were an estimated 80.3K branded searches for Starling Bank in United Kingdom which held steady over the last 12 months. Starling Bank holds 24.6% estimated Share of Search among United Kingdom neobanks and is ranked 3rd of 3 competitors for search popularity.
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Which neobanks compete with Starling Bank?
Share of Search by month for Monzo, Revolut, Starling Bank. The figures are in the table below the chart.
View monthly share of search table
| Month | Monzo | Revolut | Starling Bank |
|---|---|---|---|
| Oct 2025 | 39.6% | 28.6% | 31.8% |
| Nov 2025 | 37.9% | 27.3% | 34.8% |
| Dec 2025 | 39.6% | 27.6% | 32.8% |
| Jan 2026 | 49.5% | 21% | 29.5% |
| Feb 2026 | 40.7% | 25.6% | 33.7% |
| Mar 2026 | 38.3% | 31% | 30.8% |
| Apr 2026 | 35.9% | 28.3% | 35.8% |
| May 2026 | 37.4% | 30.2% | 32.4% |
| Jun 2026 | 35.6% | 32.8% | 31.6% |
| Jul 2026 | 36.4% | 34.3% | 29.3% |
| Aug 2026 | 43.5% | 29% | 27.5% |
| Sep 2026 | 48.4% | 27.1% | 24.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 158K | +23.8% | +4.9 points | |
| 2, held 2nd | 27.1% | 88.5K | +3.9% | -1.9 points | |
| 3, held 3rd | 24.6% | 80.3K | -0.66% | -3 points |
Compare search popularity between Starling Bank and its closest rivals
Every comparison with Starling Bank
2 comparisons
How has branded search demand for Starling Bank changed in United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Starling Bank in United Kingdom held steady, from 81.3K to 80.3K.
- Across the 12 months ending September 2026, Starling Bank’s estimated Share of Search among neobanks in United Kingdom decreased from 31.8% to 24.6%.
- Across the 12 months ending September 2026, Starling Bank’s estimated Share of Search among neobanks in United Kingdom peaked at 35.8% in April 2026 and was lowest at 24.6% in September 2026.
- Across the 12 months ending September 2026, Starling Bank fell from 2nd to 3rd among neobanks in United Kingdom.
How did search popularity change for United Kingdom neobanks in September 2026?
3 changes
In September 2026, Monzo gained estimated Share of Search among neobanks in United Kingdom, from 43.5% to 48.4%.
In September 2026, Starling Bank lost estimated Share of Search among neobanks in United Kingdom, from 27.5% to 24.6%.
In September 2026, Revolut lost estimated Share of Search among neobanks in United Kingdom, from 29% to 27.1%.
How is Starling Bank measured?
Brandwave collects information about searches that people make online using Starling Bank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- bank starling
- starling app
- starling bank app
- starling bank application
- starling bank card
- starling bank loans
- starling business bank
- starling card
- starling interest rates
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Is Starling Bank your brand?
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