Brandwave

Monzo vs Starling Bank:Which is searched more in United Kingdom?

In September 2026, Monzo had more branded searches than Starling Bank among neobanks in United Kingdom. Monzo was estimated to have 158K branded searches compared to Starling Bank’s 80.3K, and held a 48.4% Share of Search versus Starling Bank’s 24.6%.

Share of Search among neobanks in United Kingdom in September 2026Which is more popular in search, Monzo or Starling Bank?
Monzo48.4%158K searches
vs
Starling Bank24.6%80.3K searches

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Which is more popular in search, Monzo or Starling Bank?

Compare the app based banks people use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Monzo and Starling Bank among neobanks in United Kingdom, by month

Share of Search by month for Monzo, Starling Bank. The figures are in the table below the chart.

View monthly share of search table
MonthMonzoRevolutStarling Bank
Oct 202539.6%28.6%31.8%
Nov 202537.9%27.3%34.8%
Dec 202539.6%27.6%32.8%
Jan 202649.5%21%29.5%
Feb 202640.7%25.6%33.7%
Mar 202638.3%31%30.8%
Apr 202635.9%28.3%35.8%
May 202637.4%30.2%32.4%
Jun 202635.6%32.8%31.6%
Jul 202636.4%34.3%29.3%
Aug 202643.5%29%27.5%
Sep 202648.4%27.1%24.6%

How has the Monzo and Starling Bank comparison changed over the last 12 months?

  • Monzo was ahead of Starling Bank in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Monzo’s estimated Share of Search among neobanks in United Kingdom moved from 39.6% to 48.4%, and its estimated monthly branded searches moved from 101K to 158K.
  • Across the 12 months ending September 2026, Starling Bank’s estimated Share of Search among neobanks in United Kingdom moved from 31.8% to 24.6%, and its estimated monthly branded searches moved from 81.3K to 80.3K.

How did search popularity change for United Kingdom neobanks in September 2026?

  1. In September 2026, Monzo gained estimated Share of Search among neobanks in United Kingdom, from 43.5% to 48.4%.

  2. In September 2026, Starling Bank lost estimated Share of Search among neobanks in United Kingdom, from 27.5% to 24.6%.

Other head-to-heads among neobanks

How each brand is measured

Brandwave collects information about searches that people make online using Monzo’s and Starling Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Monzo

15 branded search terms

  • card monzo
  • monzo app
  • monzo application
  • monzo bank
  • monzo bank app
  • monzo bank application
  • monzo bank card
  • monzo business
  • monzo card
  • monzo credit card
  • monzo loan
  • monzo loans
  • monzo plus
  • monzo savings
  • monzo virtual card

Starling Bank

9 branded search terms

  • bank starling
  • starling app
  • starling bank app
  • starling bank application
  • starling bank card
  • starling bank loans
  • starling business bank
  • starling card
  • starling interest rates

How the Brand Demand Index is measured

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