Allica Bank vs NatWest:Which is more popular?
In September 2026, Allica Bank had more branded searches than NatWest among business lenders in the United Kingdom. Allica Bank had about 20,000 branded searches, while NatWest had 1,600. Allica Bank made up 23.9% of all business lender searches we track, and NatWest accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about business lenders, NatWest appeared in three of the five answers and Allica Bank in two. Allica Bank and NatWest were each mentioned first in two of the four answers that named either.
Who do people search for more?
Allica Bank, about 13 searches for every 1 for NatWest
Who does AI mention more?
NatWest, mentioned in 3 of 5 answers, Allica Bank in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top business lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NatWest was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Allica Bank was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Allica Bank and NatWest were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Funding Circle1st
iwoca2nd
Start Up Loans3rd- NatWest4th
- Allica Bank5th
Fleximize6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Funding Circle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- iwoca5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Start Up Loans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NatWest3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Allica Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fleximize1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business lenders
5 answers
Asked ChatGPT
“Which business lender should I use in the UK?”
Asked ChatGPT
“What are the best business lenders in the UK?”
Asked ChatGPT
“What's the best business lender in the UK for startup funding?”
Searched Google, AI Overview
“best business lender”
Searched Google, AI Overview
“small business loans uk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Allica Bank or NatWest more popular in search?
This chart shows how often people search Google for Allica Bank and NatWest by name. Each line represents a brand's share of searches for all six business lenders we track, month by month, from searches in United Kingdom.
Share of searches by month for Allica Bank, NatWest. The figures are in the table below the chart.
View monthly share of searches table
| Month | Funding Circle | iwoca | Allica Bank | Start Up Loans | Fleximize | NatWest |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 24.7% | 26.4% | 7.3% | 2.7% | 2.1% |
| Nov 2025 | 36.7% | 24.5% | 26.3% | 7.3% | 2.6% | 2.6% |
| Dec 2025 | 37.2% | 24.9% | 27.1% | 6% | 2.6% | 2.2% |
| Jan 2026 | 36.6% | 24.5% | 26.3% | 7.3% | 2.7% | 2.7% |
| Feb 2026 | 36.3% | 24.3% | 26.4% | 7.2% | 3.2% | 2.5% |
| Mar 2026 | 36.7% | 24.6% | 26.7% | 7.3% | 2.7% | 2.1% |
| Apr 2026 | 32.4% | 21.7% | 34.7% | 6.5% | 2.9% | 1.9% |
| May 2026 | 35.1% | 23.4% | 31.2% | 5.7% | 2.5% | 2.1% |
| Jun 2026 | 37.7% | 25.3% | 27.4% | 5% | 2.7% | 1.8% |
| Jul 2026 | 37.8% | 25.4% | 27.2% | 5% | 2.7% | 1.8% |
| Aug 2026 | 33.6% | 27.5% | 24.4% | 10% | 2.4% | 2% |
| Sep 2026 | 39.5% | 26.5% | 23.9% | 5.3% | 2.9% | 1.9% |
How has the Allica Bank and NatWest comparison changed over the last 12 months?
3 findings
- Allica Bank was ahead of NatWest in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allica Bank’s share of searches among business lenders in the United Kingdom moved from 26.4% to 23.9%, and its estimated monthly branded searches moved from 23.8K to 20K.
- Across the 12 months ending September 2026, NatWest’s share of searches among business lenders in the United Kingdom moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for United Kingdom business lenders in September 2026?
2 changes
In September 2026, Allica Bank lost share of searches among business lenders in the United Kingdom, from 24.4% to 23.9%.
Estimated monthly branded searches for NatWest in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Allica Bank’s and NatWest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allica Bank
2 branded search terms
- allica
- allica bank
NatWest
1 branded search term
- natwest business loan
Other head-to-heads among business lenders
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