NatWest vs Start Up Loans:Which is more popular?
In September 2026, Start Up Loans had more branded searches than NatWest among business lenders in the United Kingdom. Start Up Loans had about 4,400 branded searches, while NatWest had 1,600. Start Up Loans made up 5.3% of all business lender searches we track, and NatWest accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about business lenders, Start Up Loans appeared in all five answers and NatWest in three. Start Up Loans was mentioned before NatWest in four out of five answers.
Who do people search for more?
Start Up Loans, about 3 searches for every 1 for NatWest
Who does AI mention more?
Start Up Loans, mentioned in every answer we collected
Who does AI recommend more?
Start Up Loans, named ahead of NatWest in 4 of 5 answers
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Top business lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Start Up Loans appeared in all five answers. NatWest was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Start Up Loans was listed before NatWest in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Funding Circle1st
iwoca2nd- Start Up Loans3rd
NatWest4th
Allica Bank5th
Fleximize6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Funding Circle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- iwoca5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Start Up Loans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NatWest3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Allica Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fleximize1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business lenders
5 answers
Asked ChatGPT
“Which business lender should I use in the UK?”
Asked ChatGPT
“What are the best business lenders in the UK?”
Asked ChatGPT
“What's the best business lender in the UK for startup funding?”
Searched Google, AI Overview
“best business lender”
Searched Google, AI Overview
“small business loans uk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is NatWest or Start Up Loans more popular in search?
This chart shows how often people search Google for NatWest and Start Up Loans by name. Each line represents a brand's share of searches for all six business lenders we track, month by month, from searches in United Kingdom.
Share of searches by month for Start Up Loans, NatWest. The figures are in the table below the chart.
View monthly share of searches table
| Month | Funding Circle | iwoca | Allica Bank | Start Up Loans | Fleximize | NatWest |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 24.7% | 26.4% | 7.3% | 2.7% | 2.1% |
| Nov 2025 | 36.7% | 24.5% | 26.3% | 7.3% | 2.6% | 2.6% |
| Dec 2025 | 37.2% | 24.9% | 27.1% | 6% | 2.6% | 2.2% |
| Jan 2026 | 36.6% | 24.5% | 26.3% | 7.3% | 2.7% | 2.7% |
| Feb 2026 | 36.3% | 24.3% | 26.4% | 7.2% | 3.2% | 2.5% |
| Mar 2026 | 36.7% | 24.6% | 26.7% | 7.3% | 2.7% | 2.1% |
| Apr 2026 | 32.4% | 21.7% | 34.7% | 6.5% | 2.9% | 1.9% |
| May 2026 | 35.1% | 23.4% | 31.2% | 5.7% | 2.5% | 2.1% |
| Jun 2026 | 37.7% | 25.3% | 27.4% | 5% | 2.7% | 1.8% |
| Jul 2026 | 37.8% | 25.4% | 27.2% | 5% | 2.7% | 1.8% |
| Aug 2026 | 33.6% | 27.5% | 24.4% | 10% | 2.4% | 2% |
| Sep 2026 | 39.5% | 26.5% | 23.9% | 5.3% | 2.9% | 1.9% |
How has the NatWest and Start Up Loans comparison changed over the last 12 months?
3 findings
- Start Up Loans was ahead of NatWest in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NatWest’s share of searches among business lenders in the United Kingdom moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Start Up Loans’ share of searches among business lenders in the United Kingdom moved from 7.3% to 5.3%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for United Kingdom business lenders in September 2026?
2 changes
In September 2026, Start Up Loans lost share of searches among business lenders in the United Kingdom, from 10% to 5.3%.
Estimated monthly branded searches for NatWest in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using NatWest’s and Start Up Loans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NatWest
1 branded search term
- natwest business loan
Start Up Loans
2 branded search terms
- start up loans
- startup loans
Other head-to-heads among business lenders
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