Brandwave

How popular isStart Up Loans?

In September 2026, people searched for Start Up Loans by name about 4,400 times in the United Kingdom, a 33.3% decrease from the previous year. These searches made up 5.3% of all United Kingdom business lender searches, placing Start Up Loans fourth out of six lenders. When we asked both ChatGPT and Google AI Overviews about business lenders, Start Up Loans appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Start Up Loans is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. Funding CircleShare of searches 39.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. iwocaShare of searches 26.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Allica BankShare of searches 23.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Start Up LoansShare of searches 5.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. FleximizeShare of searches 2.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top business lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Start Up Loans appeared in all five answers. Start Up Loans is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Funding Circle1st
  2. iwoca2nd
  3. Start Up Loans3rd
  4. NatWest4th
  5. Allica Bank5th
  6. Fleximize6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Funding Circle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • iwoca5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Start Up Loans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NatWest3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allica Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fleximize1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business lenders

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Which business lenders compete with Start Up Loans?

Start Up Loans against business lenders in the United Kingdom, by month

Share of searches by month for Funding Circle, iwoca, Allica Bank, Start Up Loans, Fleximize. The figures are in the table below the chart.

View monthly share of searches table
MonthFunding CircleiwocaAllica BankStart Up LoansFleximizeNatWest
Oct 202536.8%24.7%26.4%7.3%2.7%2.1%
Nov 202536.7%24.5%26.3%7.3%2.6%2.6%
Dec 202537.2%24.9%27.1%6%2.6%2.2%
Jan 202636.6%24.5%26.3%7.3%2.7%2.7%
Feb 202636.3%24.3%26.4%7.2%3.2%2.5%
Mar 202636.7%24.6%26.7%7.3%2.7%2.1%
Apr 202632.4%21.7%34.7%6.5%2.9%1.9%
May 202635.1%23.4%31.2%5.7%2.5%2.1%
Jun 202637.7%25.3%27.4%5%2.7%1.8%
Jul 202637.8%25.4%27.2%5%2.7%1.8%
Aug 202633.6%27.5%24.4%10%2.4%2%
Sep 202639.5%26.5%23.9%5.3%2.9%1.9%

  1. 1.Funding Circle

    39.5%

    Held 1st. 33.1K estimated branded searches, +22.1% vs prior month. Share +5.9 points.

  2. 2.iwoca

    26.5%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Allica Bank

    23.9%

    Held 3rd. 20K estimated branded searches, +1.5% vs prior month. Share -0.5 points.

  4. 4.Start Up Loans

    5.3%

    Held 4th. 4.4K estimated branded searches, -45.7% vs prior month. Share -4.8 points.

  5. 5.Fleximize

    2.9%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.5 points.

  6. 6.NatWest

    1.9%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Start Up Loans and its closest rivals

Every comparison with Start Up Loans

5 comparisons

How has branded search demand for Start Up Loans changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Start Up Loans in the United Kingdom fell from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Start Up Loans’ share of searches among business lenders in the United Kingdom decreased from 7.3% to 5.3%.
  • Across the 12 months ending September 2026, Start Up Loans’ share of searches among business lenders in the United Kingdom peaked at 10% in August 2026 and was lowest at 5% in June 2026.

How did search popularity change for United Kingdom business lenders in September 2026?

6 changes

  1. In September 2026, Funding Circle gained share of searches among business lenders in the United Kingdom, from 33.6% to 39.5%.

  2. In September 2026, Fleximize gained share of searches among business lenders in the United Kingdom, from 2.4% to 2.9%.

  3. In September 2026, Start Up Loans lost share of searches among business lenders in the United Kingdom, from 10% to 5.3%.

  4. In September 2026, iwoca lost share of searches among business lenders in the United Kingdom, from 27.5% to 26.5%.

  5. In September 2026, Allica Bank lost share of searches among business lenders in the United Kingdom, from 24.4% to 23.9%.

  6. Estimated monthly branded searches for NatWest in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Start Up Loans’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Start Up Loans’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • start up loans
  • startup loans

How the Brand Demand Index is measured

Who owns Start Up Loans?

Start Up Loans is owned by British Business Bank. Brandwave does not track any other brands owned by British Business Bank.

Do you work for Start Up Loans? To request corrections or removal please contact us via our support page and we will be happy to assist.

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